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  • Posted: Jul 17, 2024
    Deadline: Not specified
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    HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focu...
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    Channel Lead On Premise - JHB

    Key Performance Areas would include, but are not limited to: 

    Category, Portfolio and Brand understanding

    • Ensures team understanding of category, portfolio and brand strategies and plans
    • Develops channel plans incorporating category, portfolio and brand strategies and plans
    • Optimises portfolio and brand profitability in a sustainable way, incorporating Rev Man guidelines into TM plans

    Shopper and On- Premise Consumer understanding

    • Applies learnings from research, time in market and multiple data sources to create strategic insights that anticipate shopper/consumer behaviour
    • Creates shopper/consumer profiles that identify prioritised value drivers at point of purchase and consumption
    • Ensures all channel plans reflect shopper/consumer understanding and opportunities, leveraging data and insights

    RTM, Channel and Customer understanding

    • Demonstrates an understanding of priority channels, value drivers and activation pillars by channel as well as OpCo trade terms and investment guidelines
    • Develops channel plans that consider key customer strategies, needs and execution capabilities across direct, in-direct and digital RTM
    • Anticipates future opportunities based on channel and customer needs and trends
    • Understands key competitor strategies and execution capabilities to identify commercial opportunities
    • Considers OpCo sales organisation capacity and needs when building plans

    Channel strategy development

    • Develop winning channel strategies and plans with SMART objectives
    • Prioritize channels and tier customers for investment.
    • Ensures that channel strategies support delivery of 3 year OpCo plan
    • Translates category, consumer and customer value drivers into relevant channel strategy
    • Coaches team in strategy development, project briefing and management

    Annual Planning

    • Builds segment plan by channel that reflects the 3 year channel strategy, leveraging value drivers via outlet execution standards
    • Translates top-down channel objectives into objective-driven activities, allocating budgets in line with Rev Man principles
    • Manage the channel budget cross functionally
    • Develops PICOS for all channels, utilising category management and Rev Man insights.
    • Develop the cold strategy and customer loyalty strategy for respective channels.
    • Develop the draught strategy and plan for channels
    • Ensures development of practical, implementable plans, materials and promotions that make for ease of execution
    • Leads and coaches the team creation of the channel plan

    Excellence in execution

    • Ensures execution is in line with strategy, brand plans, calendar and budget
    • Ensures cross-functional alignment and commitment to execution of the channel plans
    • Delivers sales tools and information to support delivery of the channel plans
    • Drives delivery of channel plan using execution reporting data
    • Continuously evaluates execution performance by weekly market visits and demonstrates agility in adapting plans based on sales and customer feedback.
    • Champions EoE purpose and process within the team

    Channel, outlet and consumer segmentation

    • Ensures trade census data is up to date, valid and fit for purpose
    • Uses shopper/consumer, channel and customer information to prioritise value drivers
    • Leverages database to enable matching of priority value drivers by channel with brand activation selection
    • Enables targeted equity building in Gold /Silver/Bronze outlets for OpCo brand priorities
    • Ensures that quantified segmentation is reflected in channel plans
    • Ensures segment plans link to prioritised channel opportunities and investment allocation

    Commercial Acumen

    • Demonstrates understanding of profitability and drivers by channel to optimise investment
    • Recommends investment choices by channel/customer/brand based on commercial jobs to be done and ability to execute
    • Evaluates the segment plan against channel strategy and financial objectives
    • Performs pre & post activity ROI analysis, generating recommendations for improvement
    • Monitors and responds to competitor activity across the value chain

    The successful candidate must have the following qualification, skills and experience: 

    • Relevant tertiary qualification, preferably Bachelors or Honours in Commerce.
    • Sales experience
    • 7+ years’ experience in FMCG environments 
    • Strong marketing, key accounts, channel and merchandising capability
    • Exhibit strong leadership, problem solving, and time management capabilities.
    • Experienced managing multiple sales channels.
    • Strategic and commercial acumen

    go to method of application »

    Channel Manager Route to Market

    Key Performance Areas would include, but are not limited to: 

    Execute:

    • Visits the market weekly to monitor execution and get feedback from salesforce and customers.
    • Ensures delivery of programs and materials on time and in the right locations
    • Ensures adherence to budget.

    Develop:

    • Channel strategy (where to play and how to win) resulting from the Brands ‘MWB’
    • Activation Programs for the channel
    • Visibility and service materials (merchandise)
    • Channel assets: displays, fridges, draught beer equipment.
    • Assist in developing customer tiering and PICOS

    Analyse and Influence:

    • Customer, shopper & consumer insight
    • Channel performance (e.g. market share, channel profitability, Picos adherence,)
    • Category plans for the channel.
    • Channel spent and return.

    Plan:

    • Builds Channel plans for brands and regions.
    • Builds annual catman plan down to account level activity
    • Work with the space planners to build space plans (Retail)

    Support:

    • Integrated commercial plan for all brands, channels and regions.
    • Brand campaigns and launches, Brand playbooks
    • Region and Account plans
    • Merchandising catalogues

    The successful candidate must have the following qualification, skills and experience: 

    • Relevant tertiary qualification, preferably Bachelors or Honours in Commerce.
    • 7+ years experience in the FMCG environment
    • Sales experience
    • Strong marketing, key accounts, channel and merchandising capability
    • Exhibit strong leadership, problem solving, and time management capabilities.
    • Experienced managing multiple sales channels.
    • Strategic and commercial acumen

    go to method of application »

    Cellar Manager

    Key Performance Areas would include, but are not limited to:

    • Leads and manages the Cellar processing environment safely, executes strategic plans (business / site / departmental plan) alignment, achieve efficient and effective cost /productivity from all Cellar Operations.
    • Responsible for intake, handling, blending and supply of various spirits, wines, aperitif and cream-based products.
    • Deliver First Time Right & Cellars Hygiene ICC scores consistently through world class best practices. 
    • Supply the correct quality and quantity bulk product within required specifications timeously in the most cost-effective manner to the production / packaging operation. Minimizes delays and downtime to packaging lines.
    • Manage short- and long-term planning of bulk products and dry goods from external suppliers.
    • Minimise losses of bulk product, drive savings projects and continuously implements World Class Best practices e.g. TPM, through optimized SOPs (Standard Operating Procedures)/WI (Work Instructions).
    • Owns the accountability of training, development, skilling and continuously improving teams competence and capability.
    • Manage, plan, control and achieve annual budgets for various units in the Cellar and ensure proper stock controls are in place as per policy / procedures.
    • Ensure adherence to the annual maintenance plan of all equipment within department.
    • Management of quality management systems for ISO 9001, FSSC, HACCP within Heineken Beverages framework
    • Ensure and maintain the integrity of the sensory and organoleptic profile of products.
    • Participates regularly in cross functional interactions /problem-solving with other departments to ensure production plan is adhered to optimization opportunities are harvested.
    • Liaising with buying departments to ensure the correct product ingredients and lead times are adhered to.
    • Establish a positive and disciplined environment with the workers and manage all HR issues (including people performance) within the department.
    • Manage and control administrative matters and SAP systems within department.
    • Willing to stand in to perform work when one of unit managers or controllers are absent.
    • Actively participate in daily and weekly meetings as set in MCRS (Management Control and Reporting System).
    • Must be able to work under pressure and see to queries within time associated with cellar department.
    • Innovation and business improvements in support of operational and strategic goals.
    • Optimize use of utilities (water in particular) and implements proper waste management practices to assist in brewing a sustainable world, through a high hygiene standard environment.
    • Proactively reduce working capital by reducing all spirits holding days.
    • Migrate Wadeville Cellars to Heineken systems tools.

    The successful candidate must have the following experience/skills:

    • A relevant BSc degree, Engineering or equivalent qualification.
    • A minimum of 5 years cellar experience and knowledge within the operations / production environment.
    • Display in-depth knowledge of bulk planning methods and procedures.
    • Display a high level of energy to persist with tasks.
    • Ability to plan tasks and allocate time to prioritise and building in contingencies for the department.
    • Ability to organise resources and effectively delegate tasks to subordinates.
    • World Class Manufacturing best practices & TPM knowledge and implementation experience
    • People management and leadership skills.
    • Driven to provide efficient and quality standard of service to customers.
    • Proven computer literacy in SAP & MS Office (Outlook, Word, Excel) on advanced level.
    • The successful candidate must be high in innovative thinking, troubleshooting and have ability to provide creative solutions to `business, site and departmental challenges

    Method of Application

    Use the link(s) below to apply on company website.

     

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