Channel Manager Route to Market at The Heineken Company

Key Performance Areas would include, but are not limited to: 

Execute:

• Visits the market weekly to monitor execution and get feedback from salesforce and customers.
• Ensures delivery of programs and materials on time and in the right locations
• Ensures adherence to budget.

Develop:

• Channel strategy (where to play and how to win) resulting from the Brands ‘MWB’
• Activation Programs for the channel
• Visibility and service materials (merchandise)
• Channel assets: displays, fridges, draught beer equipment.
• Assist in developing customer tiering and PICOS

Analyse and Influence:

• Customer, shopper & consumer insight
• Channel performance (e.g. market share, channel profitability, Picos adherence,)
• Category plans for the channel.
• Channel spent and return.

Plan:

• Builds Channel plans for brands and regions.
• Builds annual catman plan down to account level activity
• Work with the space planners to build space plans (Retail)

Support:

• Integrated commercial plan for all brands, channels and regions.
• Brand campaigns and launches, Brand playbooks
• Region and Account plans
• Merchandising catalogues

The successful candidate must have the following qualification, skills and experience: 

• Relevant tertiary qualification, preferably Bachelors or Honours in Commerce.
• 7+ years experience in the FMCG environment
• Sales experience
• Strong marketing, key accounts, channel and merchandising capability
• Exhibit strong leadership, problem solving, and time management capabilities.
• Experienced managing multiple sales channels.
• Strategic and commercial acumen