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Yoyo is the world’s fastest growing mobile wallet. We have developed a unique platform that powers seamless payment and loyalty experiences for developers, retailers and financial institutions across the world. We are a fun FinTech “start-up” that believes in empowering skilled and passionate individuals to be their best selves.
Job Description
The purpose of this role is to design, create, and deliver marketing programmes to support expansion and growth of Yoyo’s services and products. The role will require an in-depth knowledge of Yoyo’s products and market goals. Reporting to the Head of Marketing, this will encompass responsibility for Yoyo’s digital marketing strategy and implementation, covering global sales for Direct, Channel partners and SaaS routes to market.
As the Digital Marketing Associate, you have a passion for all things marketing and technology. You will be comfortable in leading integrated digital marketing campaigns, from concept through to execution, to grow revenue for the business.
REQUIREMENTS
Knowledge & Skills:
2-3 years of digital marketing experience (SaaS or “Cloud“ experience is a plus)
Creation and execution of digital marketing strategies (SEM, PPC, Adwords and Remarketing) for lead generation and to create awareness amongst users
Institute metrics to measure the ROI, CAC and LTV of these efforts
Manage our SEO strategy across all business units (keyword, image optimization etc.)
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Implement campaign performance tactics, such as pixel tracking and UTM codes
Acquire insight in online marketing trends and keep strategies up-to-date
Website maintenance and management
Must be able to work under pressure and manage multiple projects across multiple lines of business
Characteristics:
Commitment to excellence
Efficient multitasker (we’re a fast-paced company)
A keen eye for detail
Deadline and delivery driven
An overachiever with strategic capability
Adaptive to face a high-paced and demanding IT environment
Ability to work independently and as part of a team
Logical with a passion for solving problems
Proactive and able to take initiative
Organised with the ability to prioritise and plan
Additional Information
Company Values:
Be passionate: Spiral up, be positive, bring momentum, and energy to those around you.
Be an owner: Be accountable and take responsibility. Find solutions, learn from your mistakes and own tasks to completion.
Be world class at speed: Delivering world leading solutions at speed
Be curious and creative: Constantly innovating, exploring, learning, stretching yourself, pushing the boundaries and thinking out of the box.
Be a team player: Leave ego at the door, be teachable, engaged, inclusive, and transparent. Bring the best of yourself and the best out of others, rallying behind a larger team mission.
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