Senior Insights and Data Manager at Absa Group Limited (Absa)

Job Summary

We are looking for an experienced marketing analyst to support our digitally led marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing data led campaign strategies, optimizing and reporting online campaign performance, and communicating with stakeholders.

Job Description

To be successful as a data led marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.

Responsibilities:

• Collecting and analyzing customer, marketing, and web behavioral data.

• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.

• Developing and presenting learnings from your analyses, including actionable insights and recommendations.

• Developing digital campaign and web measurement strategies.

• Creating dashboards, data visualizations, and campaign and website performance reports.

• Monitoring and analyzing digital media and marketing trends.

• Communicating and presenting to colleagues, senior managers, and stakeholders.

Requirements:

• Bachelor's degree in marketing or a related field.

• Experience with analytical and reporting tools, including Google Analytics, and Data Studio.

• Deep knowledge of digital marketing across social, display, and programmatic platforms.

• Strong analytical and strategic thinking skills.

• Ability to make data-driven decisions.

• Excellent interpersonal and collaboration skills.

• Strong communication and presentation

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised