Head of Marketing -Inhouse Schemes at Discovery Limited

Key purpose

• The Head of Marketing partners with employer schemes to create, develop and implement integrated, strategically aligned marketing solutions that allow for innovative conceptualisation, planning and delivery of marketing, PR, communications and brand projects.  The incumbent oversees and drives project delivery within budget, manages strategic partnerships internally and externally and provides marketing direction and specialist advice to stakeholders.  In addition, the Head of Marketing is responsible for leading, coordinating and coaching a team.

Areas of responsibility may include but are not limited to:

• Manages the Discovery In-house Schemes Brand Marketing and provides marketing direction and support across employer schemes:
• Defines and drives the Marketing, Brand and Communication Strategy, operational plan and targets for area of responsibility
• Implements principles and workflows to ensure the Marketing strategy is aligned to Discovery marketing model and overall business strategy.
• Creates innovative, consistent, integrated solutions to improve business practices, processes and synergies to increase sales, efficiencies or effectiveness. 
• Unpacks complexity and provides new ideas and thought leadership to drive sales and engagement with Brand.
• Approves all content relating to the organisation's reputation destined for external publication.
• Works cross-functionally to help develop advertising and promotional programs, and positioning and manages information flow between the department, clients and service providers.
• Collates, compiles and reports on key business metrics. Evaluates initiatives and identifies opportunities for growth, expansion or new direction.
   

Leads people and ensures continuous improvement and professional development

• Creates an environment conducive to cross-functional skills transfer and integrates and harnesses team specialities and talent.
• Creates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard.
• Ensures teams are highly motivated, challenged and supported.
• Oversees team performance, welfare and motivation and guides and advises staff in area of expertise, sharing information, knowledge and best practices to achieve team goals.
• Implements company policy, systems and disciplinary procedures when necessary.
• Recruits and develops quality staff as required in consultation with HR.
• Ensures staff are clear about their roles, procedures and practices - conducts regular performance contracting and review processes.
• Delegates responsibility and authority whilst monitoring and managing performance 
• Maintains up to date professional and technical knowledge and keeps abreast of industry trends and pertinent legislation.
• Ensures that the team has excellent product and technical knowledge in order to deliver strategy and build brand.
• Contributes to the team’s success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
• Respects diversity and encourages an environment that values inclusivity.
   

Competencies

• Leading and Supervising
• Working with People
• Persuading and Influencing
• Creating and Innovating
• Formulating Strategies and Concepts
• Planning and Organising
• Delivering Results and Meeting Customer Expectations
• Adapting and responding to change
• Entrepreneurial and Commercial Thinker
   

Attributes

• Ability to influence and convince others
• Ability to align the vision and priorities to a common set of goals
• Have initiative - being a self-starter and able to work independently
• Strong attention to detail
• Solution oriented
• Dynamic and energetic
• Tenacious and persistent
• Flexible and adaptable
• Ability to think outside the box
• Able to work calmly under pressure and provide answers and direction to others
• Team player
• People and relationship focused
• Confident
• Resilient
• Empathetic
• Diplomatic
• Sociable
• Seen as a trusted advisor by clients
• Driven
• Passionate
   

Education and Experience

• Tertiary qualification preferable Masters level
• 8 - 10 years marketing / relevant industry experience
• Minimum of 5 years leadership experience