Digital Marketing Manager - Pinelands at Old Mutual South Africa

Job Description

• The Digital Marketing Manager will be responsible for developing and executing OMIG’s digital marketing strategy. This will involve creating and managing campaigns across various digital platforms including social media, search engine optimization, email marketing, and web analytics.    
• The Digital Marketing Manager must have excellent communication and organizational skills and must be able to work in a fast-paced environment.
• They must have a strong understanding of digital marketing principles, and the ability to use data to create and implement marketing plans.  Additionally, the Digital Marketing Manager must have experience working with various digital marketing platforms, such as Google Adwords, Facebook Ads, and Twitter Ads.

Key Result Areas

• Develop and implement strategies to grow OMIG’s presence in the digital space and will be responsible for monitoring and analyzing data to evaluate the effectiveness of OMIG’s campaigns.
• Manage and oversee the day-to-day operations of digital marketing campaigns, including planning, execution, and optimization.
• Build and maintain relationships with key stakeholders in the industry and be responsible for staying abreast of new trends in digital marketing.
• Develop and manage a budget for digital marketing activities and be responsible for ensuring that OMIG is maximizing its return on investment.
• Maintain a high level of customer service
• Conduct regular data analysis and reporting to track the performance of campaigns and make data-driven decisions for optimization.

Requirements: Skills, Qualifications and Experience required

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in digital marketing, preferably in the financial sector, with a focus on operational execution.
• Excellent understanding of digital marketing strategies, channels, and technologies.
• Proven track record of managing and optimizing digital marketing campaigns, such as paid search, social media advertising, email marketing, and content marketing.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work cross-functionally with teams and stakeholders across the organization.
• Knowledge of Google Ads, SEO, email marketing, and social media marketing.
• Proficiency in Microsoft Office Suite and marketing software.
• Ability to work independently and as part of a team.
• Ability to stay up-to-date with the latest industry trends and best practices.
• Demonstrated success in developing and executing effective digital marketing campaigns.

Competencies

• Strategic Planning: The ability to develop and execute a comprehensive digital marketing strategy to achieve the business goals of the investment firm.
• Technical Skills: Experience with web analytics, SEO, web design and development, email marketing, content creation, and social media marketing.
• Analytical Ability: The ability to interpret data and insights to make informed decisions and adjust marketing tactics as needed.
• Communication: Strong written and verbal communication skills to effectively articulate the digital marketing strategy and results to stakeholders.
• Project Management: The ability to manage multiple projects, prioritize tasks, and meet tight deadlines.
• Collaboration: The ability to work effectively with internal and external stakeholders to ensure successful execution of digital marketing campaigns.

Skills

• Communication, Organizing, Project Management, Teamwork

Education

• Bachelors Degree (B): Marketing