Career Opportunities at Danaher Corporation

The MarCom Marketing Manager, HGM for Beckman Coulter Diagnostics is responsible for supporting the High Growth Markets (HGM) with development, execution and analysis of marketing & sales programs, campaigns, digital marketing, collaterals and trade shows.

In this role, you will have the opportunity to:

• Manage customer experience through marketing campaigns from leads to opportunities via internal CRM tools (SalesForce.com, Monday.com, etc).  
• Produce online & offline marketing and promotional materials, in accordance with the yearly marketing plan
• Manage standard work process and visual dashboards for marketing and sales funnels.
• Drive digital marketing tactics (eBLAST, landing pages, online ads, PPC, SEO, etc.) through collaboration with IT team, global marketing team, and 3rd party vendors.
• Create and manage the channel partners’ communication medium. Administrate marketing budget and ROI Accelerate and collaborate with marketing team

The essential requirements of the job include:

• Bachelor’s degree in marketing and communication with 5 years of experience OR Master’s degree in field with 3+ years exp.
• Experience with design software programs (i.e. Illustrator, Photo Shop, InDesign)
• Experience with digital marketing platforms such as Google Analytics, SalesForce.com, Sitecore, Eloqua
• Working knowledge of Medical Device, Diagnostics and/or Laboratory market is a plus.  
• Must have excellent communication skills as well as analytical and metric-driven to analyze data to drive decision making, project management and planning skills.
• Ability to perform exceptionally well in fast paced, performance-oriented environment
• Flexible, curious and tenacious with a can-do positive approach in a challenging business.
• Self-starter, able to work independently – strong team player.

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The Manager, Marketing, Hematology & Urinalysis, HGM  for Beckman Coulter Diagnostics is responsible to lead the go to market strategy for our hematology, urinalysis and future hemostasis portfolio. This role will have responsibility for the commercialization of new products, commercial leadership, funnel management, and overall commercial execution to achieve annual revenue and profitability objectives. The incumbent will provide leadership to drive the execution of downstream marketing tactics to provide confidence in our portfolio and develop programs and sales tools to support the success of High Growth Market (HGM) sales team. This incumbent will collaborate extensively with the Business Unit representing the Voice of Customer and Sales to provide input for consideration in the future portfolio and product road maps.  

In this role, you will have the opportunity to:

• Represent HGM commercial leadership to develop and execute the HGM Hematology, Urinalysis and Hemostasis strategy with the Business Unit including major new platform commercialization and new indications.

Lead and manage a team of Hematology & Urinalysis Marketing professionals to deliver results including:

• Deliver targeted marketing activities aimed at moving customers through the buying cycle
• Develop and launch of promotions as required. Lead visual management to track impact of these promotions and suggest improvements/changes as necessary.
• Lead and execute regional user group meetings, inviting reference customer accounts and also internal Beckman coulter experts to build credible program.
• Led regional promotional activities such as trade shows, conferences, and customer meetings.
• Responsible for HGM field and customer communication strategy.
• Study and stay informed on products, technologies, clinical studies, competitive activity, and other general information of interest to company or to customers. Apply this knowledge for your strategies and tactics to develop your commercial activity.
• Develop and maintain relationships with key influential thought leaders. Utilize these relationships to gather VOC and market needs, reporting back to the Business Unit regularly.
• Lead annual budgeting and operational planning for marketing activities
• Lead the coordination of cross functional resources to rally and win at key accounts, as identified by sales and marketing leadership.
• Maintain regular contact with existing customers to strengthen relationships and ensure satisfaction with products, solutions and services offered; implement and monitor creative marketing activities aimed at expanding/growing core business.
• Help remove roadblocks to closing business, stepping in to assist shepherding deals to close as necessary.
• Perform segmentation of markets to support the strategy, identifying new growth areas
• Report out on key performance indicators monthly at the business unit and North America operations review meeting.
• Influence leaders and team members across global marketing, field product specialists, scientific marketing, and other stakeholders to implement marketing messaging and plans.
• Work with the sales leadership to ensure sales messaging and skill sets are continually evaluated and improved. Provide guidance and support as needed.
• Work together with senior management team to deliver a strategic plan, to support year on year growth with clear targets, tactical approach and metrics.
• Maintain a comprehensive knowledge of all company policies and procedures and demonstrate the ability to effectively implement them.
• Maintain a comprehensive knowledge of all legal requirements for marketing campaigns (on- and off- line).
• May perform other related duties as required and/or assigned.

The essential requirements of the job include:

• Bachelor’s degree in technical field (medical technology (preferred), life science, or engineering) with 7+ years exp. OR Master’s degree in field with 5+ years exp.
• Minimum of 3+ years of experience leading individual contributors and/or people managers
• MBA preferred.
• Minimum 5 years of experience in clinical diagnostics (preferred), life science or medical device sales or commercial marketing.
•  Commercial experience, ideally with a focus on downstream marketing and/or sales.
• Incumbent must have excellent communication skills as well as analytical, project management and planning skills.
• Cross-functional team leadership experience strongly preferred.
• Incumbent must have proven ability to see new business opportunities, set and meet aggressive objectives and develop strong working relationships across all levels of the organization, including proven influencing skills.
• Flexible, curious and tenacious with a can do positive approach in a challenging business.
• Self-starter, able to work independently – strong team player.
• Superior verbal and oral communication skills.
• Able to travel 35%,

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Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.

The Scientific Marketing Manager, HGM for Beckman Coulter Diagnostics is responsible for below:

• The Scientific Marketing Manager will develop and then assume responsibility for execution of a strategic plan for the clinical marketing components across High Growth Market at strategic growth product lines through partnering with key stakeholders.
• Drive awareness and continued enthusiasm for products and company via incorporating tailored messaging into physician education and engagement programs.
• Develop and implement physician engagement strategy by analyzing physician education needs, performing market segmentation, and partnering with the commercial team to develop and execute peer-to-peer education events.
• Create and refine educational/training programs for physician’s and laboratory professionals including live education events, white papers and publications, case studies & testimonials, etc.
• Identifying regional opinion leaders, developing presentation materials, training physician speakers and supporting the sales team to execute speaking events.
• Consult with the clinical affairs team to determine and manage the post-market studies strategy  . Support oral and written presentations of clinical results for approved products only that are on label
• Develop and execute on publication strategy to support product awareness.
• Attend and support company activities at relevant scientific and technical meetings and conferences.
• Should help marketing teams at new product launches from scientific perspective. A key part of this role will also be to develop influential market messaging from the clinical data and drive distillation messages to key stakeholders, such as Country Product Management Teams and Sales Teams.
• Deliver product related trainings to associates.
• Create a KOL network in the region and be single point of contact for consultancy work / contracts with the KOLs.

The essential requirements of the job include:

• PHD in Chemistry, or Biology or Life Sciences.
• Minimum 5 years of experience in healthcare industry.
• Excellent presentation, verbal, written communication skills.
• Communication, relationship-building, and project management skills are critical to success.
• Ability to analyze and communicate clinical study designs and results, including basic knowledge of biostatistics. Proficiency in clinical literature search desired.
• Proven ability to successfully manage multiple projects in a dynamic environment with a sense of urgency.
• Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilities.
• Strong strategic thinking and analytical skills.
• Excellent written, oral, and presentation communications skills.
• Position requires travel in East Asia & Oceania up to 50% of the time.