Paid Search Manager - CPT at PinPointMedia

What will you be doing? 

At PinPoint Media, we understand the importance of digital content delivery in today’s world of brand and business marketing. Our data-driven, human-inspired approach ensures that our content cuts through the noise and resonates with audiences, this is where you come in.

We are looking for a diligent, results-driven and talented Paid Search Manager to join our fantastic and ambitious strategy & social team as we grow and expand our offices in South Africa.

The ideal candidate will be able to work autonomously from our Cape Town offices. This role will include remote working with our fast-paced UK creative studio. Consisting of assisting colleagues with campaign data, client results and aligning deliverables with the client strategies this role comes with a high level of diversity and excitement.

Our environment encourages knowledge sharing, learning, and mentoring as the team grows internationally. As a business, we welcome new thinking, fresh ideas and innovative and different points-of-view.

You Will

• Be responsible for the implementation of Paid Search in varying platforms including Google. 
• Input and assist with the management of campaigns including planning, buying and activation alongside liaising with our in-house Strategy & Creative teams.
• Have strong PPC experience in a high traffic, high impression environment (ideally within retail)
• Have significant experience with Google Analytics, Google Ads, and Microsoft Ads.
• Have strong knowledge of automated bidding solutions.
• An interest in working with a Global and growing business.
• A “test, measure, and learn” approach.
• Have the desire to stay up to date with the latest PPC trends and test new ideas.
• Be able to work with both B2B and B2C clients.
• Understand Paid Social.
• Be involved in the overall client pitch process.
• Track clients performance against strategic plan.
• Ensure that an effective, resource-efficient planning process is utilised.
• Take insight and develop proposals and leading knowledge to support the execution of our clients.
• Understand setting up, analysing, and optimising large scale full funnel Paid campaigns.
• Be proactive and professional attitude towards self-improvement and commercial awareness.
• Have sole ability to produce an accurate full-funnel eComm plan for new and existing clients, demonstrating growth through activation.
• Set account and creative best practice assisting juniors to implement best in class structural, training and creative excellence.
• Concisely articulate performance updates to key stakeholders and champion the paid search.
• Be responsible for account audits, hygiene and ensuring set up is inline with Best Practice.
• Work with the creative team to brief paid search campaigns that fits best practice, and works in line with organic social and overall content strategy.
• Deliver best in class creative recommendations and personalisation and segmentation strategies.
• Stay up to date with emerging technologies and the evolving digital landscape requirements
• Develop test plans and roadmaps to continually learn and refine campaigns.
• Have experience creating content for social media. This is a junior position, so you don't have to be an expert, but we are looking for someone with previous experience, even if it's for personal projects.

Skills & Experience

• 3-5 years relevant agency work experience. 
• Excellent knowledge of social media channels.
• Desire to be challenged and open to feedback.
• Experience in any of the following is a bonus: Social management, influencer marketing, paid media, community management, creative briefing, team management and reporting.
• Strong written skills.
• Confident and articulate, with the ability to voice and share ideas and opinions both internally and with clients.
• Confident in own abilities and be able to proactively influence clients and manage their expectations.

Characteristics

• Strong communication skills both verbally and in writing.
• Creativity with high attention to detail.
• Able to work in a high-pressure, fast-paced environment.
• A problem-solver who is proactive, driven, and ultra-organised.
• Self-motivated and ambitious.
• Great team player with a client-centric focus and possess the ability to build strong and effective working relationships.
• Punctual and willing to work hours as required on-location to ensure successful delivery of projects.
• Sense of humour.