Digital Campaign Administrator at Intellinexus

Overall purpose of the role

As a Digital Campaign Administrator, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities on behalf of the marketing community across the Sanlam Group. Working closely with marketing managers, designers, copywriters, developers, agencies and project managers this role will execute all programmatic and operational initiatives through the marketing automation platform

Main responsibilities

• Responsible for marketing automation campaign execution across multiple channels (Email, SMS, WhatsApp etc.), including journey building, segmentation, testing, content building and deployment of the campaign via the CRM platform (MS D365)
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyse campaign performance. Create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates and campaign ROI

Qualification and experience

• Foundational understanding of Digital Marketing and previous experience within Marketing is a must
• Marketing automation experience across any CRM or Email platform
• Strong working knowledge of MS D365 will be an advantage
• Must have superior communication skills, both written and verbal.
• Must be highly organized and self-motivated with a sense of urgency.
• Capable of handling multiple tasks with competing priorities under minimal supervision.
• Able to think critically and exercise independent judgment and discretion.
• Excellent attention to detail

Skills

• Testing
• Analytical
• Communication Skills
• Project Management
• Multitasker