Latest Opportunities at Ogilvy South Africa

POSITION SUMMARY

We are looking for a Social Media Account Director specialising in community management and paid performance marketing, within a dedicated PR & Influence marketing team. You must be able to think on your feet, navigate social crises and demonstrate your strategic thinking and experience leading a team, and using social listening tools while keeping your finger on the pulse of what is shaping online conversations, content creation, and the ability to drive creative content generation across META, Tik-Tok, X, LinkedIn, and more.

As an Account Director you will lead a team, multiple brand and projects, armed with your experience and proven ability to think and do. A can-do entrepreneurial mindset will be needed to sustain this growing team and client base. You must be able to problem solve, create highly effective and fruitful working relationships with clients and collages, collaborating with other business units within our agency and across teams.

It would be beneficial if you understand PR and influence strategy and implementation in the consumer and corporate sector, while ensuring that you and the team are working towards results driven objectives and providing industry best practice. Ideally you would also have experience managing large to small scale campaigns and overseeing junior team support. If you have passion for people development, content creation and social media community management with track record of delivering results, we want to hear from you.

ROLE KEY RESPONSIBILITIES

Strategy Development and Community Management:

• Develop and implement innovative social media strategies that drive engagement, build communities online and live coverage activations.
• Develop innovative approaches to community management that drives meaningful interactions and brand advocacy.
• Align social media strategies with PR and influencer marketing efforts to ensure integrated campaigns that amplify reach and impact.
• Integration of social media community management with PR, Influence and advertising campaigns.

Paid and Performance marketing:

• Plan, execute, and optimize paid social media campaigns across various platforms (e.g., META, X, LinkedIn, TikTok).
• Utilize data-driven approaches and performance marketing techniques to optimize campaigns and drive continuous improvement.

Creative Content generation:

• Lead and guide the creative development of social media content to drive resonance with social conversations. Having an ear plugged into social media trends and personalities shaping these conversations, with strong social media writing ability.
• Collaborate with creative teams to produce high-quality, engaging content.

Building client relationships:

• Build and maintain relationships with mid-level clients as the primary point of contact for clients
• Can confidently lead social media conversations and problem solve in the moment as required, and act as a point of escalation.
• Ability to understand the macro and microenvironment and business context the client is operating in and uses this knowledge to develop solutions and approach tasks in a way that is effective for the client.

Leadership:

• The role requires proactive communication regarding team achievements and concerns, with a focus on solution-oriented management. As a leader you will be responsible for cultivating effective and productive account teams,
• managing and mentoring a team, fostering a culture of collaboration, innovation, and excellence.
• Takes responsibility for all projects and feels accountable for both the work, people and the process.

Commercial Acumen:

• Is well informed about the commercials and managing them to meet agreed targets. Able to recognise the commercial implications of resourcing and smart scoping.

Required Skills:

• Deep understanding of existing and emerging social media platforms and updates.
• Strong ability to analyse statistics and data to generate insightful reports.
• Knowledge of SEO, Google Analytics, and keyword research an advantage
• Proficiency in content creation, design and video editing software, including but not limited to Photoshop, Canva and CapCut, is required along with creativity and a keen eye for detail.
• Broad knowledge of current events, including political, social, and technological trends
• Excellent problem-solving skills, especially in client relationship management.
• Experience managing social media crisis
• Capable of project managing multiple projects
• Proven ability to manage a team of skilled professionals planners and creatives.
• Excellent verbal, written, and video communication skills.
• Great presentation skills with experience presenting to c-suite and other senior leaders
• Strong organizational skills with superior attention to detail.
• Excellent leadership and managerial skill and high level of self-awareness.
• Some experience working across omnichannel campaigns and multiple disciplines across ATL and BTL.

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About the job Account Manager

A creative and persuasive Account Manager – Retail with experience of retail channel(s) with a make it happen’ attitude, entrepreneurial mindset, objective driven outlook and strong business ethics are crucial. Liaise with cross functional business and technical teams to achieve customer’s desired outcomes and draw on previous retail / FMCG experience is key to the success of this role.

Here’s what you’ll bring to the table:

For this role we are looking for an Account Manager – Retail with extensive experience (approx. 5+ years) experience.

• Marketing and retail experience.
• Impeccable communication and interpersonal skills together with the ability to present and influence at all levels.
• Entrepreneurial mindset.
• Highly motivated and objective driven.
• Strong business acumen and ethics.
• Comfortable with a lean operating culture.
• Demonstrable ability to manage multiple projects and accounts with differing timelines.
• Creating and owning relationships across marketing and operations to solve customer business issues.
• Understanding customer’s business objectives and management of high-level relationships.
• Optimising existing business by driving retail execution, initiating marketing activities and communication.

Here’s what you’ll be doing - key tasks and responsibilities: 

• Account management responsibilities include developing and managing strong relationships, connecting with key business executives and stakeholders,
• Collaborate cross-functionally to identify, develop, and manage to execution both follow on and new business opportunities across the portfolios.
• Grow client accounts and be their ambassador internally to ensure success is delivered on every project.
• Liaise with and manage key client relationships while building a wider network of contacts.
• Plan, schedule and oversee key client communication points.
• Manage and naturally become the day to day communications hub for high value and importance client communications.
• Understand and shape an approach to better develop, diversify, and grow client accounts.
• Reliably able to deliver information in all situations to customer and internal colleagues.

You’ll also be required to advance the following:  

• Excellent stakeholder management skills and the ability to interact with and influence customers internally and externally.
• Able to communicate with ease with all customers and able to listen, simplify complex matters and at times.
• Ability to work to strict deadlines whilst multi-tasking across multiple customer requirements.
• Demonstrate excellent analytical, planning, problem solving, presentation and organisational skills.
• Excellent written and verbal communication skills, ability to convey technical concepts to both technical and non-technical audiences
• Strong interpersonal skills: confident communications, active listening, objections prevention and handling, conflicts management and prevention.

Additional skills: 

• Ability to balance priorities and work to tight deadlines.
• Ability to learn and understand products quickly.
• Methodical, highly organised, and accurate approach to work and attention to detail.
• Ability to understand sector specific retail trends and knowledge or interest of retail facing technology would be highly beneficial in creating future solutions and opportunities with clients.
• Ability to build strong rapport, establish trust and credibility through a consultative approach with diverse stakeholders from Executive level down.
• Ability to maintain high levels of productivity, manage multiple competing priorities, and work effectively under the pressure of time constraints in a fast-paced, complex, collaborative, and team-oriented environment.
• High proficiency in written & verbal communication skills.
• Experience with desk based and / or customer-facing activities and influencing key decision makers.

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The Role:

As an Influence Account Executive, you will play a crucial role in developing, managing, and executing both paid and seeding influencer marketing campaigns that cover a broad spectrum of Influencer work. You will be responsible for Influencer identification, executing Influencer campaigns that integrate into the overall Influencer strategy, including seeding, paid love and paid media campaigns. You will collaborate with your Influencer Manager to deliver best-in-class paid and seeding campaigns for our global client.

You will be responsible for identifying and nurturing client-appropriate talent opportunities and relationships with support from your Influencer Manager. Additionally, you will need to stay up-to-date and on top of European cultural and social trends and customers' views and attitudes to ensure that our Influencer campaigns are relevant and effective.

Key Responsibilities:

• Develop, manage and execute Influencer marketing campaigns for clients within a focus on beauty, lifestyle and fashion creators.
• Be responsible for day-to-day running of influencer campaigns, from identification, outreaching, negotiating and content management to overseeing seeding lists and reporting.
• Owning creation of Influencer briefs and Traackr campaigns.
• Ensuring Traackr is constantly up to date, being responsible for obtaining crucial reporting metrics per campaign.
• Identify and nurture client-appropriate talent opportunities and nurture relationships to help deliver Influencer campaigns on behalf of the brand.
• Maintain and build successful client relationships, suggesting creators and content ideas in quick turnaround and high-pressure environment.
• Be able to present creative and sell content solutions to internal senior management, IMs, IDs.
• Manage the Influencer paid database and ensure it is kept up-to-date.
• Stay up-to-date with cultural and social trends and customers' views and attitudes.
• Support additional projects as required, such as additional Influencer campaigns and competitive trend nudges.
• Be responsible for supplying Trends Nudges to the client on a weekly basis.
• Be responsible for nurturing Account Coordinators and helping them grow.

Requirements:

• A passion for Influencer Marketing and social media.
• Demonstrated experience in building consistently productive client relationships.
• The ability to remain optimistic and calm under pressure.
• Strong experience with Influencer communication and negotiation.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.

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About the job SEO Strategist

Ogilvy One is the Digital arm of Ogilvy South Africa.

We are focused on creating impactful relationships by design between our clients and their customers. We help companies drive sustainable growth and customer value through an unmatched understanding of brand and human behaviour while harnessing the power of innovation, design, data, and technology.

We are looking for a:

SEO Strategist Mid Level

We are looking for an SEO Strategist. The SEO Strategist is responsible for the successful formulation and running of SEO strategies needed to improve organic performance of client websites. Not only is the SEO Strategist needed to ensure organic performance improves on behalf of clients but will also be required to conduct reporting sessions regarding organic performance to website owners.

We will also look to the SEO Strategist to bring skills and knowledge to the team, and on occasion provide training to junior SEO analysts. The best candidate will be an all-rounder with the ability to combine technical, on page and off-site elements together to the best possible effect.

Responsibilities:

• Plan, develop and implement effective SEO strategies specific to client business objectives, from start to finish comprising of technical, on page and off-site organic elements
• Ensure all client websites are performing at world class standards and that organic search traffic is consistently growing into revenue
• Manage client expectations, deliverables and communication
• Work closely with specialist departments such as Data & Technology, UX and Paid Media to achieve the main goal, while also communicating daily with Project Managers and Account Managers
• Build and execute successful SEO strategies as well as manage the full reporting cycle showing maximum value
• Perform organic audits identifying broken elements as well as areas of opportunity. Make core recommendations from a technical SEO perspective, On Page SEO perspective as well as to plan and execute and extensive outreach campaign to gain quality backlinks (Off-Site)
• Conduct technical health checks and identify new search engine algorithm updates to ensure strategies stay relevant according to SEO best practices
• Be able to provide organic recommendations in a clear and concise manner to clients and developers and implement SEO fixes via a CMS where developer resources aren't available
• Versatile and creative reporting which disrupts traditional reporting methods to stay ahead of the game, keep clients happy and consistently drive to produce better results

Qualifications

The ideal candidate would have the following background:

• Min 3 years experience in SEO in a respected agency or on the client side
• Experience identifying technical fixes as well as identifying missing technical elements
• SEO copywriting experience where keywords where contextually implemented
• Knowledge of link building and how links can be strategically generated
• SEO auditing and competitor analysis
• Ability to formulate SEO strategies with auditing and competitor analysis data
• Experience with the following Tools:
  • Google analytics
  • Google search console
  • Google Data Studio
  • Google my business
  • Screaming frog
  • SEMrush
  • AHRefs
  • Backlink analysis tools
  • Various speed & load time checking tools
  • AMP tools

• Strong understanding of HTML, JavaScript and CSS, while actual coding ability would be advantageous
• Experience with CMS such as WordPress, Drupal, Umbraco, Joomla etc.
• Have impeccable attention to detail
• Strong organisational skills and ability to always meet deadlines
• Adaptable to change and able to multi-task
• Drive to learn and ask questions of management and senior team members
• Carry a proactive approach to working and not a reactive approach
• Strong analytic skills which result in the ability to relate results to client business objectives
• Advanced computer skills (Word, Excel, PowerPoint)
• Strong English copywriting and verbal communication skills (including presentation skills)

Offer

• Full-time job
• Local and Global client portfolio
• Attractive package and benefits
• Continuous trainings. Career conversation and growing opportunities
• Hybrid word policy of 3:2.
• Location - Johannesburg