Senior Specialist - Digital Analytics.Commercial Operations SA at MTN

JOB DESCRIPTION

Mission / Core purpose of the Job

• The Senior Specialist: Digital Analytics core purpose is to support MTN Digital Enablement objectives through the intelligent use of data, this includes Deconstruction and analysis of key customer / business challenges and the clear articulation of growth opportunities, using quantitative and qualitative data. Advancing MTN Measurement and Data Capabilities in the areas of Business Performance, Online Experience, Operations and Intelligent Customer Engagements. Execution of value realisation activities to assist in the driving growth initiatives and attribution of measurable value.

RESPONSIBILITIES

Key Performance Areas: 

Advancing Online Data Capabilities

• Works closely with the Senior Manager: Online Strategy & Insights to define new and/or enhance existing Measurement & Data products
• Performs regular validations and defect resolution for measurement and data products   
• Works closely with our EIS / BICC colleagues to build and/or enhance stored data 
• Holds wider measurement and insight demonstrations and engagements, and formally communicates advancements and insights from our online measurement and data products
• Drives the analytics at scale agenda for MTN Digital Enablement function. 

Business / Customer Problem Deconstruction

• Use and synthesis of various forms of data (e.g. online / web-analytics tools and offline systems data) to help identify and frame specific growth opportunities
• Clearly articulate growth opportunities for each area of focus i.e. customer engagement, acquisition, usage, service and retentions across each line of business we serve.

Value Realization Activities

• Help to drive delivery by tracking, chasing, and validating delivery quality for agreed initiatives.
• Preform impact assessments, post-delivery and support the wider team in understanding drivers of growth.
• Support financial business case inputs and deliver on requests for Adhoc analysis from key business stakeholders.

Analytics Strategy Activities

• Translate business objectives into tracking requirements, develop and facilitate the use of measurement frameworks and reporting guidelines, ensuring stakeholders have a clear understanding of the requirements.
• Research and evaluate new analytical tools and methodologies for the online team’s landscape.
• Identify opportunities to build on the current toolset to deliver a complete view of customers, leveraging on-site/off-site behavioural and demographic data.
• Collaborate with cross-functional teams, including marketing, sales, and product development to ensure data accuracy and consistency across platforms.
• Promote and educate digital analytics to the wider team, including clear communication of reporting, training, and tutorials on digital analytics tools.
• Educate and train the wider team on the importance and use of digital analytics, including clear communication of reporting and the use of digital analytics tools.

Analytics Delivery Activities: 

• Manage and implement tags in Google Tag Manager.
• Perform QA on measurement plans and data layer event implementation from product teams.
• Assist with the delivery of scalable solutions to streamline, curate, and manage various datasets that power the measurement and analysis of ecommerce KPIs and market trends.
• Develop and implement digital analytics dashboards to accurately measure performance and drive improvements in MTN’s online platforms. 

Analysis & Reporting Activities:

• Utilize digital analytics tools such as Google Analytics to track and evaluate online platform performance and user behaviour.
• Prepare detailed reports and visualizations of analytical findings, translating complex data into clear and actionable insights.
• Conduct ongoing reviews of website and app functionality and make recommendations for improvements based on analytical findings.
• Proactively identify opportunities and risks based on digital data and communicate these findings back to the relevant stakeholders.
• Demonstrate data-driven decision-making processes across all digital activities.
• Perform competitive benchmarking and trending analysis.

QUALIFICATIONS

Education:

• Bachelor's degree in computer / data science, engineering, business, or equivalent degree
• Additional Certifications in Data Sciences, Mircosoft Products or Google Products

Experience:

• Minimum 5 years working experience in a medium to large organisation with local and multinational interests
• Experience in Management Consulting/ Data Science or related field
• Experience in Excel and data analysis, data modelling and data visualisations
• Experience in Powerpoint and Visual Communications
• Experience with Google Products such as Google Analytics and Firebase
• Advanced: Web-Analytics tools like Google Analytics, Firebase and Digital Marketing Platforms
• Proficiency in using Microsoft Excel, SQL, and Python
• Experience with data systems, queries and tools e.g. Excel (NB) + Power Bi / SAS / Tablue etc
• Current knowledge of data science trends, architectural components and platforms
• Understanding of Business and Value Case Estimation for both Tactical and Strategic Growth Initiatives
• Knowledge of Business & Customer Measurement Frameworks – Acquisitions / Retentions / Usage / Spend / Self-Service
• Strong understanding of technology around data, including data ingestion, APIs, and cloud-based systems.