Manager, Data Driven Marketing at Standard Bank Group

Job Description

• To deliver against the strategy/direction of data-driven marketing capabilities for the Standard Bank Group, to unlock revenue and efficiency opportunities through building effective digital and direct marketing, personalisation, performance marketing and digital media capabilities across the Group. To drive the strategy for and be the platform owner of the associated technologies for these capabilities.

Qualifications

• Business Commerce, Information Technology, Marketing Degree.
• Certification on Marketing Cloud, Salesforce.

Experience Required

• 3-8 years Digital and Direct Marketing experience.
• Advanced In-depth knowledge of marketing technologies
• Experience in Managing digital products and leading or playing a key role of a technology implementation programme. 
• Sales Force, Marketing Cloud and being a Digital Product Owner.
• Work closely with the Marketing and Product team to help craft products and product positioning in line with the channel strategy and overall business objectives. 
• Experience in multiple industries and marketing in different African or other international countries would be advantageous.

Additional Information

Behavioral Competencies:

• Adopting Practical Approaches
• Articulating Information
• Checking Details
• Convincing People
• Developing Expertise
• Developing Strategies
• Embracing Change
• Exploring Possibilities
• Following Procedures
• Interpreting Data
• Providing Insights
• Team Working

Technical Competencies:

• Analyzing and Interpreting Information
• Marketing Automation Tech Systems
• Client Journeys and Personas
• Data Driven Digital Marketing
• Digital Analytics and Reporting
• Evaluating Risk Management Effectiveness
• Platform Management
• Risk Management
• Strong Stakeholder Management
• Change Management Adoption, Digital Marketing Transformation
• Project Management