Senior Manager - Brand Consumer Segments Group Marketing at MTN

Responsibilities
The Senior Manager: Brand (Consumer Segments) will be accountable to achieve the following:

• To develop Brand and Marcomms Go-to-Market strategies by segment and by services provided to each segment within the Consumer functions.
• Develop a marketing mix frameworks 
• Develop a messaging framework per segment, informed by each stage of the customer conversion funnel. The messaging to be framed according to the messaging matrix as defined in the MTN Brand Strategy. Messaging to be designed such that it will help drive functional and emotional benefits of various segments value propositions in order to consistently improve desire for the MTN brand in all markets where we operate
• Conduct competitor analysis of Consumer segments in markets where MTN operates and general global Consumer trends;
• To use market consumer insights to inform the GTM framework. These insights to be drawn from secondary sources of data, as well as from primary data that emerges from the Brand Health Tracking Study and any other research that may be carried out by MTN from time-to-time;
• To seek approval by the Group Brand and Marcoms and the Group Executives for Consumer functions of all brand playbooks before they are shared with and released by the Group Brand Regional Senior Managers (SMs) before release to the Opco’s;
• To develop and implement a framework which defines critical routines required for effective and efficient management of Group Brand and Marcoms team members, the Group Consumer functions, other relevant MANCO and external (agency) stakeholders;
• This must include stakeholder mapping to ensure that all functions and individuals that impact the outputs and outcomes of the role are accurately identified
• To develop tools, such as dashboards, to monitor adoption and implementation of the playbooks by the Opcos’, these tools must be developed in close collaboration with the Group Consumer functions as well as the Regional Brand SM’s.
•  To develop a mechanism to review issued playbooks and revise and update these, based on inputs from the Group Consumer teams
•  To contribute to MANCO reports aimed at keeping the MANCO Executive team updated on the work carried out by this role

Role Dependencies

•  MTN Group Business Strategy 
•  MTN Group Consumer Strategies 
•  Context of Consumer Landscapes 
•  MTN Group Brand Strategy
•  MTN Brand Identity
•  MTN policies and procedures
•  Media Landscape in all markets where we operate
•  Mapping of MANCO and Agencies stakeholders

Qualifications
Education:

• Minimum of 4 - year Business/Commercial/Marketing Degree, or equivalent
• Post-graduate degree
• Masters Degree an advantage

Experience:

•  5 - 8 years of consumer (B2C) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
•  3 - 5 years of experience in a supervisory / managerial role
•  Experience in leading change / transformation (marketing) at an operational level advantageous
•  Experience in continuous improvement through the implementation of best practices
•  Experience in working in a multinational organisation/Group function/other African territories advantageous

Competencies:

•  B2C Segment marketing management
•  Brand Go-to-market development and execution
•  Development of brand and segment guidelines and toolkits
•  Project management 
•  Ability to influence collaborate with key stakeholders (negotiation and bargaining)
•  Command of English, verbal and written 
•  Customer research 
•  Analytical skills, translating business and research data into insights

Other:

•  Valid South African or SA permanent resident passport
•  Regular regional and international travel