Retail Marketing Portfolio Lead - Pipeline at Capitec Bank

Purpose Statement

• To deliver against the marketing objectives by delivering the campaign objectives.    
• To nurture the current base of clients by understanding their banking behavior and using campaigns and tactics to deliver entrenched behavior and additional product usage 
• To create performance driven campaigns to acquire new clients and launch new products in market using the appropriate channels of communications. 

Experience
Minimum:

• 3+ years brand marketing experience in a large, complex and client focussed organisation

Ideal:

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

• A relevant post graduate degree in Marketing or Business Management

Knowledge
Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Campaign management
• Internal and external communication methods and practices
• Stakeholder and relationship building and management

Ideal:

• Capitec environment and products

Skills

• Communications Skills
• Problem solving skills
• Analytical Skills
• Attention to Detail
• Computer Literacy (MS Word, MS Excel, MS Outlook)

Competencies

• Deciding and Initiating Action
• Creating and Innovating
• Relating and Networking
• Presenting and Communicating Information
• Writing and Reporting
• Adapting and Responding to Change
• Planning and Organising
• Delivering Results and Meeting Customer Expectations

Conditions of Employment

• A valid driver's license and own vehicle is required
• Willingness to travel nationally on a regular basis
• Clear criminal and credit record
   

Capitec is committed to diversity, applications to this position will strictly be considered in support of our employment equity goals.