Performance Marketing Lead at Old Mutual South Africa

Job Description

We are seeking a results-driven Performance Marketing Lead to set up and spearhead our performance marketing efforts and drive measurable outcomes aligned with our digital marketing strategy. This role is pivotal in creating and managing performance marketing campaigns across various digital channels, optimizing campaigns to achieve key performance indicators and strategic objectives. Reporting to the Head of Digital Marketing, the Performance Marketing Lead will play a critical role in maximizing the effectiveness and ROI of our digital marketing initiatives.

KEY RESULT AREAS

• Define & set up the technology structures & team resources as needed for success in delivering on strict performance marketing objectives.
• Develop and execute performance marketing campaigns across digital channels such as PPC, display advertising, paid social, and other relevant platforms, ensuring alignment with overall digital marketing strategy objectives.
• Continuously monitor and optimize campaign performance, utilizing data-driven insights to improve targeting, messaging, and creative elements, with a focus on maximizing ROI and achieving key performance indicators.
• Manage performance marketing budgets effectively, allocating resources to campaigns with the highest potential for driving results and meeting strategic and acquisition objectives.
• Analyze campaign performance metrics and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement, and making data-driven recommendations for future campaigns.
• Collaborate closely with internal teams, including brand, data, and creative, to ensure alignment of performance marketing efforts with overall marketing objectives and brand messaging.
• Stay abreast of industry trends and emerging technologies in performance marketing, testing and implementing new strategies and tactics to optimize campaign performance and drive continuous improvement.
• Create, lead and mentor a team to ensure acquisition targets are met and ROI is maximized.

ROLE REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 7 years of experience in performance marketing, with a proven track record of creating and managing successful performance marketing teams & campaigns across digital channels.
• Previous Agency experience (Essential).
• Expertise in digital advertising platforms such as GA4, AdTech, CDP, CMS, GTM, Google Ads, Facebook Ads, and programmatic advertising platforms.
• Previous experience with CDP-driven performance marketing (Advantageous)
• Strong analytical skills, with the ability to interpret data and metrics to optimize campaign performance and drive strategic decision-making.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines in a fast-paced environment.
• Exceptional communication skills, with the ability to effectively communicate campaign performance and recommendations to stakeholders at all levels.
• Excellent communication and training abilities.
• Experience working in the fintech or digital banking sector (Advantageous).