Marketing Manager: ARV/HIV & Vaccines at Cipla

Job Purpose

• Develop, manage and analyse all marketing strategies related to new and existing products in the specified areas of HIV, which includes product pricing, promotional/launch strategy and sales forecasting and also develop relationships with key stakeholders and participate/organize conferences/congress to ensure greater product life cycle and maximum return on investment . Includes assistance with demand forecasting as well as providing product and market insights to New Business/Product Development. Shaping of the market for new molecules

Accountabilities 1/3

• Develop and monitor product marketing, launch strategies to ensure alignment with local legislation and regulatory standards and maximum return on investment.
• Shaping of the market for new molecules – discussions with Doctors/adboards/KOL engagement
• Develop overall marketing strategy for new and existing products, and also analyse and monitor effective implementation of the same.
• Develop and manage product life cycle by proposing the right promotional and marketing strategies, pricing for the product in alignment with regulatory, medical and quality standards.
• Manage product promotion and marketing through channel partners – physicians, patients, pharmacies, health care service providers etc.
• Manage alignment of product marketing and promotional strategies with local legislations and regulatory standards.
• Analyse and monitor all marketing activities to ensure maximum return on investment.
• Manage and monitor promotional/launch budget to ensure optimal operational utilization in coherence with the product life cycle strategy.
• Running the A&P budget of the portfolio and associated activities.
• Develop and manage strategy for re-launch of existing products through integration with pharmacies and other health providers.

Accountabilities 2/3

• Develop and monitor sales forecasting for all products and train sales staff on product knowledge to ensure achievement of sales goals.
• Prepare sales forecasting and demand planning for new and existing products.
• Manage and monitor achievement of sales goals for the product and devise strategy in-case of underperformance or over-performance.
• Manage all queries and issues related to sales forecasting and promotional/marketing strategy and pricing of product for sales work force.
• Develop content and conduct product knowledge and marketing strategy training for sales workforce, nursing staff etc. to ensure they are equipped with the right knowledge and tools for product marketing & sales.
• Co-ordinate with supply chain and other internal stake holders to ensure availability of optimum stock levels at all times.
• Manage, organize and participate in all national and international congress/conventions to develop relationship with key stakeholders and exchange of information on Cipla products & new treatments/disease.
• Participate in pharmaceutical product trade shows/international congress and conferences to ensure to gain knowledge on new products, treatments and diseases.
• Organize, manage and coordinate conferences for Cipla SA which includes – academic sessions, identifying speakers, schedule, stay/travel and all other administrative activities.

Accountabilities 3/3

• Analyse and share data on market intelligence, product performance and product strategy to monitor product performance/sales and ensure effective decision making.
• Analyse respective therapeutic area marketing performance and share insights with stakeholders to ensure regional needs are appropriated and considered.
• Identify new market segments for products.
• Analyse markets and trends and growth value analysis for new products to develop specific strategies.
• Monitor and analyse competitor marketing, pricing and promotional strategies.
• Monitor progress of new and existing products (sales update, pricing analysis) to ensure increase in sales and rectify strategies in-case of low response.
• Create and analyse all product sales, pricing, performance reports and share with the concerned stakeholders for decision making.
• Develop and manage relationship with key stakeholders to ensure alignment with local legislation and best practices for adequate promotion and placement of Cipla products.
• Develop key relationships with Cipla global to ensure representation at global level and alignment with global objectives & plans.
• Maintains and develops relationships with key thought leaders (physicians, medical service providers, local government, academic councils, psychiatry councils etc.) in terms of therapeutic areas to ensure best in class category/product management.

Education Qualification

• Post Graduate degree in marketing and or pharmaceutical qualification

Relevant Work Experience

• 4-5 years of experience in marketing & sales with a few years in pharmaceutical industry.
• Analytical skills with creative business insights, ability to multi-task, take independent decisions and good social skills.

Competencies/Skills

• Responsibility Centered
• Purpose Inspired
• Innovation Driven
• Integrity and Trust Anchored
• Excellence Focused