Transactional Product Marketing Director at Schneider Electric

Your Role – Magic happens when you bring great people together!

• Define offer portfolio and product strategy based on knowledge of competitor activities (cluster and regional).
• Product portfolio management, including product strategy, positioning, road map, product launches, etc., to achieve profitable sales.
• Owns activity P&L for defined offer portfolio.
• Responsible for achieving top line (according to offer strategy), profitability (GM) and incremental price realisation (DP).
• Drive technology thought leadership through Sales, BD and a more extensive partner ecosystem.
• Aim for and achieve a higher Vitality index defined in the AMSP roadmap.
• Owns the AMSP process for the respective activity.
• Drive Demand generation for this business.
• Develop battle cards and animate strong sales enablement for the partner’s ecosystem.
• Inputs regional and global teams and participates in product evolution projects.
• Feedback to quality teams based on product performance in the field.
• Lead SIOP with the GSC team for the offering basket managed by the team.
• Large Team Management – building a team for high performance.

KPI’s:

• Strategy: you’ll build and execute, through your team, a product marketing strategy to help improve the success of our solutions in the market, responsible for the P&L of several product lines from top line & profitability.
• Management: lead, develop and inspire a team of product marketers.
• Product Champion: help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Customer Research: build detailed persona’s and gain a deep understanding of the markets we serve to help inform sales and marketing activities.
• Competitor Intelligence: build and keep up to date a competitor comparison matrix. This intelligence is used to inform new product development, pricing strategies, and marketing tactics.
• Product Messaging: using customer research and competitor intelligence, develop product positioning and messaging, including differentiators and use cases.
• GTM: work closely with sales and channel marketing teams to create and support the go-to-market strategy.
• Stakeholder Management: work collaboratively with a wide range of stakeholders and regularly present to the board such as (Finance, Supply chain, CCC, etc...)

Qualifications

• Relevant technical qualification, e.g., BSc. Eng. or B-Tech in Electrical Engineering.
• Relevant Marketing or commercial qualification and/or MBA or similar postgraduate business qualification an advantage.
• 7+ years of experience in a similar industry.
• P&L management experience.
• Solid experience in Anglophone Market in sales, engineering or marketing roles.
• Knowledge of the South African market is advantageous.Knowledge of Schneider Electric Business (customers, products, etc.) is beneficial.