Director of Growth Marketing at Salt South Africa

Overview:

• A leading drop shipping platform that connects online retailers with reliable suppliers from the United States, Europe, and other parts of the world is in search for a Director of Growth. The company offers a wide range of high-quality products across various categories, making it easy for entrepreneurs to find winning items to sell in their online stores; needless to say, the ideal candidate will have a proven track record of scaling digital marketing initiatives, enhancing customer acquisition and retention, and achieving revenue targets.
• Director of Growth who will be responsible for developing, implementing, and optimising marketing strategies to drive business growth and enhance brand presence. This role requires a strategic thinker with a strong understanding of digital marketing channels, data analytics, and consumer behaviour.

Duties and responsibilities:

• Identify new growth opportunities and innovative digital marketing trends.
• Align growth strategies with overall business goals and objectives.
• Oversee digital marketing campaigns (SEO/SEM, email marketing, social media, content marketing, paid advertising).
• Ensure campaigns are data-driven, targeted, and optimised for maximum ROI.
• Provide insights and recommendations based on data analysis.
• Conduct market research to understand the competitive landscape, customer needs, and industry trends.
• Optimise marketing funnels and improve customer lifetime value.
• Analyse user behaviour data to identify improvement opportunities.
• Lead and mentor a high-performing growth team.
• Develop and manage the growth and digital marketing budget.
• Work with cross-functional teams to ensure alignment of marketing efforts.
• Compile and present marketing data to stakeholders.

Requirements:

• Relevant Degree / Diploma
• Minimum 7 years of relevant experience with at least 3 years in leadership roles, with a focus on demand generation, growth marketing, or B2C and B2B business models.
• Experience in building, managing, and leading teams.
• Proven experience in creating and executing successful growth marketing strategies.
• Experience increasing subscriber acquisition, engagement, and retention while limiting costs and maximising lifetime value.