Customer Engagement Specialist at Pepkor Speciality

Qualifications

• Bachelor's degree in a related field of statistics, data analysis or Marketing Customer

Knowledge, Skills and Experience

• 3 to 5  years of experience in campaign management and digital marketing
• Working knowledge of Salesforce Data Cloud or any other Customer Data Platform
• Knowledge in data analytic presentation and reporting
• Working knowledge of SQL for data manipulation and analysis
• Knowledge of Customer Relationship Management (CRM) Systems
• Proficiency in the latest G Suite packages and Advanced Excel in Microsoft packages
• Good presentation and communication skills
• A strong logical thinking and analytical ability with excellent numerical skills and the ability to be accurate and pay attention to detail.
• Has a high energy level and is performance-driven and deadline-oriented.
• Excellent planning, organizing and time management skills.
• Ability to work independently, as well as be a team player.

Key Responsibilities

• Develop Customer segmentation and profiling
• Implement and manage marketing automation platforms to streamline campaign execution.
• Marketing automation
• Campaign creation and execution  by preparing the technical workflow (i.e.campaign) on the relevant platform (e.g Marketing Cloud Engagement System)
• Data analysis and automation by conducting relevant reasonability checks on data to ensure data integrity
• Sales Force Systems technical skills and support  
• Navigating the platform’s user interface and utilising its various features and tools.
• Ability to design and implement automated workflows and processes for campaign management, using SQL script
• Skills in creating and customizing email templates, landing pages, and forms to align with branding and campaign goals.
• Communication and reporting to relevant stakeholders
• Interpret data, analyse results and provide ongoing reports
• Track campaign performance and provide actionable insights based on the results