Cluster Marketing Manager - Johannesburg Marriott Hotel Melrose Arch at Marriott International

JOB SUMMARY

• The Cluster Marketing Manager promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share and building broader portfolio and brand awareness. 
• Showcases Food and Beverage promotions, both to hotel guests and to local patrons. Connects into resources in the region and liaises and builds deep partnerships with the regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals. Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages incremental marketing opportunities ranging from partnerships and third-party sites. Reports out on campaign performance to SMR (Sales, Marketing and Revenue Management) leadership as requested. 

CANDIDATE PROFILE 

Education and Experience

Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

• 4-year bachelor’s degree in marketing, Public Relations, Business, or related major; 2 years’ experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Marketing and Digital 

• Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel and/or cluster of hotels that align with business priorities, with support and consultation of the Director of Marketing 
• Cultivates partnership with and active participation in demand generation strategy development (SMR). 
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Partners with Revenue Management to develop and execute promotional strategy. 
• Develops and manages property email marketing strategy, digital strategy across M.com and third-party sites, paid media campaigns and performance and verifies proper execution. 
• Support group lead generation efforts.
• Runs, reviews, analyze and clearly articulates to stakeholders’ key reports and adjust strategy accordingly. 
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Monitors and provides recommendations for SEO and update as needed in collaboration with MDS, DFM or agency. 

Content Management

• Sets overarching messaging strategy for hotel/cluster of hotels aligned with positioning. 
• Manages Marriott.com content (via content hub, MDS Client community etc), OTA content (via respective extranet sites) and third-party / group site content (via respective management systems). 
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management. 
• Creates landing pages and Discovery pages to enhance content, as applicable. 
• Manages guest communications (e.g. confirmation, pre-arrival, etc.). 

Partnerships and Public Relations 

• Identifies and cultivates partnerships internally and externally, including MDS/DFM.
• Maintain frequent, active engagement with Director of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices and overall digital trends for the portfolio of hotels 
• Manages PR agency, if applicable, or internal PR messaging 
• Manages execution of PR events and promotions. 

Outlet and Ancillary

• Manages outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B program in partnership with F&B manager and manage F&B marketing execution.

Social Media

• Develops and implements social media strategy. 
• Manage paid social media budget and strategy. 
• Assists in reviewing social media content calendars and collect local area and property events.

General

• Leads, owns, and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing, and distribution). 
• Measures and communicates success of campaigns and digital performance using relevant reports tools. 
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GM, Sales and Revenue leaders, regional team, media representatives). 
• Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process. 

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. 
• Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
• Reading Comprehension – Understands written sentences and paragraphs in work related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.