Brand and Marketing Analyst at Airports Company of South Africa Limited (ACSA)

Key Performance Output

The successful candidate, reporting to the Brand and Marketing Specialist will be responsible for the following:

• Setting specific objectives to develop cohesive research for the Brand and Marketing, Stakeholder Management and communications divisions within Corporate Service to inform the campaigns, communication techniques and tactical plans
• Designing digital marketing campaigns and performing market research that supports all activations.
• Work closely with Commercial to design and implement marketing strategies aligned with business targets
• Development of digital campaigns to increase foot traffic to ACSA digital and social platforms such as the ACSA website, ACSA App and social media pages.
• Analyze sales and marketing metrics working closely with commercial on analysis of executed campaigns and analyzing trends in the market to inform future campaign and tactics.
• Collaborate with Human Resources team to evaluate, refine, and create internal communication, including divisional announcements, onboarding materials and other internal marketing assets.
• Support strategic initiatives on researching the company stakeholder engagement processes and interfaces internally and externally and come up with innovative ideas.
• Provide support to various ACSA departmental functions as a center of excellence, providing strategic guidance to all internal business partners including regional Airports through the research conducted.
• Work closely with the Brand Channel Marketing Specialist and Group Manager Brand Marketing & Stakeholder Management to conduct Brand Audit and Reputational tracker surveys every two years.
• Assess / review and pre-approve payments in line with approved budget and policy for processing.
• Effectively manage function and its objectives in line with approved budgets (operational, capex and labour).
• Ensure compliance with all legal, governance, policies, procedures, standards and sound business practice to meet business and operation management standards.
• Provision of accurate and on time reports in accordance with business and senior management requirements. Reports must be well researched and analysed with key recommendations and outcomes.

Technical Skills and Experience

The following skills and experience, or the equivalent of such, will be required: 

• National Diploma in Business Management / Communications/Administration / Research is essential.
• 4 - 5 years Operational experience in Marketing / Communication / Brand, Reputation / Stakeholder and SED Portfolios is essential.
• Must be proficient in MS Office packages.
• Code B Driver’s license is essential.

Competencies

• Communicates well (Verbal and Written) 
• Relationship building
• Networking
• Influencing
• Persuasiveness
• Good researcher and insights
• Decision Making
• Leadership and Business Management
• Knowledge of Local and Global Aviation Industry
• Strong analytical skills
• Team management skills
• Corporate Governance Principles
• In-depth knowledge of CRM software and Content Management Systems
• Familiarity with SEO/SEM and Google Analytics