Junior Media Analyst & Strategist at JCDecaux Africa

Job description

Overview

The primary role is to support the sales team to drive Advertising spend across all platforms by sourcing, analysing, interpreting and packaging data for the company’s varied divisions creating relevant media strategies and sales solutions and providing sales documents and tool kits for presentation to Clients

Minimum requirements

• Maximum of 2-3 years media planning and/or strategy experience
• Ability to use various media planning and measurement tools such as AMPS, TGI, Telmar, Quantum and other secondary research surveys through relevant software
• Computer Literate – Advanced Microsoft Office (including PowerPoint, Excel and Word)
• Relevant Marketing qualification. (Degree or IMM)

Key Accountabilities

Overall, the key function is to:

• Develop and update presentation material to support the Sales department, from brief through to presentation stage, with the emphasis on the selling of the Outdoor Advertising channe across Sub-Saharan Africa, including but not limited to:
• Category presentations,
• Brand specific presentations,
• Pitches for new business
• Generic presentations
• Analysis of clients’ current media strategies to suggest improvements and identify possible gaps in the market
• Source secondary media & marketing data relevant to the Outdoor industry in all African markets
• Produce proactive reports and presentations relevant to the Outdoor industry
• · Develop and promote case studies using global and proprietary research with the Marketing and Research department that will promote OOH as a medium
• Produce monthly spend reports to analyse trends and give context to OOH within the media mix as well as different platforms within OOH
• Respond quickly to all requests from Clients, all other subsidiaries and other departments
• Participate in industry related associations (AMASA, OMC, PAMRO)
• Identify problem areas and implement a solution to assist with improving Sales
• Create and maintain easily accessible measurement data for the Sales teams to access
• Reach figures
• Impacts
• Performance Summaries for Networks
• Utilise BEE Resource Centre to access best practice to support marketing proposals

Key Attributes & Skills

• Proactive and driven
• Highly self-motivated and energetic
• Ability to work quickly and accurately
• Strategic and creative thinker
• Excellent communication and writing skills
• Ability to work without supervision
• Team player
• A flexible approach as travel may be required
• A clean and current, full driving license