Jobs at Salt South Africa

Role:

• Setting up and managing paid social media campaigns across multiple platforms (Facebook, Twitter, Instagram), an extension of the international operations team
• Optimizing campaigns throughout, to ensure optimal performance
• Liaise with the international operations team, strategists within the agency and clients on suggested budgets, creative & best practice
• Reporting, using our technology tool
• Custom reports – according to agency requirements
• Providing strong insights, according the original campaign strategy and KPI’s.
• Must be able to translate data into useful insights.
• Ensuring all booked revenue is recognized while campaign objectives are consistently met or exceeded

Desired skills and experience:

• 3 years within an agency
• Advanced excel skills required
• Analytical, and good with numbers
• Experience in placing and managing PPC (pay per click) media
• BSc/Bcom degree is preferable
• Strong initiative
• Well organised
• Highly motivated
• Must be a Team player
• PowerPoint
• Strong analytical mind
• Problem solver

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ROLE PROFILE: SENIOR PPC SPECIALIST

We are looking for big thinkers and “goal” diggers! Are you on top of the latest in PPC and CRO best practices? Are you to switch gears and take your Digital Marketing career from a Penny-farthing to an E-bike? Do ambitious company growth goals, international exposure & working from home most days excite you?

Who are we?

We are a global insurance business that is at the forefront of providing smart bicycle and cyclist insurance solutions to partners in the USA, UK, Australia and South Africa. As a fintech company we have been innovating already for thirteen years and we are constantly finding exciting and new business opportunities. We believe in sourcing exceptional talent and giving them the freedom, resources and tools to push boundaries and find new and innovative ways of doing things.

Our days are filled with good coffee, hard work, lots of cycle talk and above all staying active mentally, physically and socially.

Key Role Responsibilities

• Responsible for setting up, testing, developing & improving PPC campaigns
• Devising paid strategies to drive online traffic to our websites
• Making strategic recommendations on new niches or targeting opportunities for PPC
• Collaborate with SEO, regional brand marketing teams and commercial managers to deliver a consistent brand message and positive ROI.
• Strong communication skills especially around ROI – be able to argue a point
• Work closely with in-house copywriters, designers, and marketers to optimise CTRs, landing pages, quality score and conversion.
• Tracking conversion rates and making improvements to the websites
• Developing and managing digital marketing campaigns
• Utilising a range of techniques including paid search, paid social and display
• Good understanding of setting up funnels and automated emails
• Responsibility for planning and budgetary control of all paid digital marketing
• Devise our focus on opportunities such as programmatic, Taboola and other paid lever opportunities.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Ensure that the technical infrastructure is in place to provide optimal tracking and reporting.
• Optimise and configure accounts, conduct regular analysis, and define scalable processes.
• Create and present regular performance reports for key internal stakeholders throughout the company.

Requirements

• Minimum of 4 years PPC experience, with at least 1 of those in a PPC position in an agency environment
• Experience managing PPC, Ecommerce, Social Media Ads and Affiliate programme
• Google AdWords Certification
• Intermediate to Advanced experience using Google Analytics (GA certified preferred).
• Experience with AdWords Editor and keyword research/analysis/expansion/optimization tools.
• Experience with paid media and display. DoubleClick experience is a bonus.

Plus

• UK market experience
• Video ad experience
• Facebook Blueprint Certification
• Landing page and conversion rate optimization
• Being a cyclist
• Insurance industry experience

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Qualifications

• 2 year of experience in digital media experience across display, video, social and/or mobile; a minimum of 9 months of in-console experience with audience-based RTB media with the ability to manage bid pricing and optimization levers to meet client pacing and performance goals
• Command of digital media math
• Solid grasp of digital media systems and tools (ie. ad servers, tagging, ad verification, viewability)
• Understanding of ad networks, exchanges and/or auction marketplaces and ability to define “programmatic buying”
• Proficiency in MSFT Office; with particular experience in manipulating data within Excel (pivot tables, lookup functions, etc.)
• Strong analytical, problem solving, and critical thinking skills
• Can multi-task, prioritize, and work both collaboratively & autonomously
• Maintaining a profound attention to detail in a fast-paced environment
• Ability to quickly learn new technologies and stay on top of a constantly evolving suite of platforms, vendors, and inventory offerings
• Bachelor’s degree

Key Job responsibilities would include, but are not limited to:

Admin

• Delegate and verify accuracy of data entry tasks
• Coordinate tagging & pixeling workflow with adops during campaign setup
• Own scheduling, calendar invites, and note-taking for vendor meetings

Campaign Tasks

• Build out IO and tactics in DSP/PMD per direction of senior team members
• Assist in prelaunch QA
• Monitor daily pacing and performance reporting from all relevant sources: DSP, 3PAS, 3PAV, etc.
• Perform basic analysis and execute daily optimizations
• Proactively collaborate with DSP reps and senior team members on optimization tactics
• Identify and escalate any issues to appropriate internal/external contacts
• Assist senior team members with client deliverables
• Participate in weekly status meetings with agency partners

Learning/Development

• Become an expert in assigned platform(s), mastering the nuances and best practices of campaign setup, execution, and optimization options
• Attend training courses per manager direction
• Develop a functional understanding of agency capabilities, internal tools, and our client business
• Assist with presentation of case studies to internal agency team

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Responsibilities

• Planning and conceptualising of digital advertising strategies.
• Presenting digital advertising strategies.
• Excellent Social Media advertising skills
• Excellent experience and knowledge of AdWords.
• Optimising accounts according to campaign objectives.
• Reporting on account performance.
• Manage relationships with relevant publishers.
• Manage client relationship with multiple stakeholders
• Analysing data from analytics software and being able to use Google Analytics within AdWords campaign management.
• Experience with managing large budgets a must.
• Experience working with big accounts

Skills:

Strong Excel skills.

• Excellent communication skills and should be presentable and client-facing
• Excellent budget management capabilities
• Exceptional attention to detail
• Good reporting and presentation skills
• Experience using Asana advantageous

Requirements

• App experiencebeneficial
• Google Adwords Certification (Fundamentals and Advanced)
• AdWords experience (Minimum 3-4 years)
• Social Media Advertising experience (Minimum 3-4 years)
• Marketing Degree/Diploma or similar

Please email us your CV, salary expectations and a quick paragraph on why you’d like to work with us! – [email protected]

Salt is acting as an Employment Agency in relation to this vacancy.

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Job description
Do you want to be part of an exciting creative agency based in CAPE TOWN? It is the perfect space for someone that has strong creative agency experience and is wanting to further develop their craft in a smaller agency, all the while working alongside some of the most forward thinking minds in the business that are doing amazing work. They are looking for an eager and motivated individual to join them as an ACCOUNT MANAGER. If this sounds like you, then keep reading!

In this role, your main task would be to support both the accounts and creative team. Your will role will be to plan, allocate and co-ordinate creative resources to deliver projects across a wide variety of their clients. Projects range from below the line communications, presentations, production and social content.

You will need the following to be considered:

• 3-5 year’s creative agency experience
• Creative Agency experience is a must have
• Past experience with social media content calendars and management
• 1 – 2 years of experience with Chase and Trello or other work flow tools.
• Bachelor’s Degree or Diploma a plus
• While hard skills are important, a personality is just as important. The ideal candidate should be a highly organized individual who has well developed communication skills, is a strategic and analytical thinker. You should also be the sort of person who is confident and can hold the room in meetings.

If you feel that this is your kind of role, APPLY NOW!

Salt is acting as an Employment Agency in relation to this vacancy.

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Job brief

• We are looking for a qualified digital media sales specialist to join our dynamic team. You will be supporting our marketing efforts by selling new media, promotional and digital campaign assets to a niche client audience.
• If you know how to creatively pair various online and offline marketing media, like advertising, events, video production, influencers, blogs and editorial, this position is for you. You will work with different teams to co-ordinate our marketing, advertising, and promotional activities.
• Ultimately, you should be able to promote our company and increase client engagement through established and new leads.
• Biggest asset – Problem solver and opportunity seeker.

Responsibilities

• To identify potential leads, target and create future leads.
• You will identify clients and decision makers at each step through the whole spectrum of influence.
• You will be able to hunt down, track and make contact in any manner possible to achieve your contact goal.
• Design digital media campaign proposals aligned with our clients’ business goals.
• Close each opportunity, co-ordinate media bookings, manage and implement the output to the end by presenting written reports.
• Ensure that clients are billed and pay timeously.
• Co-ordinate the creation of digital content through accurate briefing with our team in a timeous manner (e.g. advertising, editorial, press releases and live products)
• Manage end-to-end digital projects (from client relations, booking, getting payment, liaising with the digital teams, co-ordinating reporting and close off of campaigns)
• Develop promotional ideas to boost brand and sales
• Maintain a strong online company voice through your personal contacts on social media, for example: LinkedIn and Facebook
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Promote the company in a positive light to target potential clients
• Ensure understanding of the relevant clients and how we are able to assist them
• Travel is sometimes required to meet clients
• Provide DETAILED weekly status reports
• Work towards and achieve set targets
• Regular composition and sending of emailers to potential clients with specials and campaigns that you have come up with
• To attain client testimonials and pass on to the digital team for marketing purposes

Requirements

• Proven work experience as a Digital media sales specialist
• A proven record of meeting targets consistently
• A high degree of dedication
• A proven record of cold calling and finding the right decision-making prospect through your network or telephonically
• Excellent analytical and project management skills
• An ability to multi-task and perform under tight deadlines
• Strong verbal and written communication skills
• Be analytical and creative

Salt is acting as an Employment Agency in relation to this vacancy.

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Job Brief

I am helping my client to find a senior UX designer to lead the user experience of one of the most exciting customer experience transformation projects in the country.

You will develop the full user experience, the flow and the information architecture for all websites and systems, mobile apps and integrated campaigns.

That ensures that you not only improve the lives of users through intuitive usability but that you innovate the entire experience to give customers the best results possible. You then turn these ideas and strategies into clearly scoped, spec’d and deliverable briefs to agile development teams.

Responsibilities

• Collaborate with natives, clients and third parties to ensure that your experience design articulates the business needs and delivers to these outcomes in a way in which both business and customers win and represents the best outcome for users by:
• Researching user needs – conducting user testing, consulting data and existing research, and leveraging best practice
• Developing user personas, journeys and interaction models
• Creating flow diagrams, wireframes and storyboards that are easily understood by both clients and teams
• Is easily understood and executed by development teams in agile sprints. You will be the voice of the customer in these sprints and work closely with business, graphic designers, content specialists and the tech teams
• As a senior UX designer, you will be leading the work and may have management responsibilities over mid and junior UX designers
• You would be expected to review work, mentor them towards growth and inspire your team

Salt is acting as an Employment Agency in relation to this vacancy.