Jobs at Diageo

Purpose of Role

• The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.

Top Accountabilities

• Leads the proactive identification and communication of opportunities for growth for categories and brand by ensuring consumer and cultural insight is at the heart of relevant strategies and executions. Ensure these opportunities are present in the Category/Brand Vision and Strategy, with compelling ideas for execution
• Collaborate with the marketing teams to enable the creation and/or execution of outstanding growth drivers by unleashing deep consumer and cultural understanding in combination with previous learnings (on this and other brands)
• Create a sustainable and vibrant consumer culture across the Brand/Category team by leading by example in having a deep immersion and expertise in not only the consumer, but specifically popular culture, to ensure that growth drivers are culturally resonant and the enable cultural traction and fame for the brand
• Own and lead the Marketing Business Planning process: provide strategic leadership, insight/key learning throughout the annual planning process. This ranges from measuring and evaluating previous years’ activities, to providing consumer insight and inspiration, to facilitating workshops, to leading the category/brand team with an objective opinion on the key issues to be addressed and the way forward
• Drive an M&E culture to ensure continuous review of growth driver implementation, performance and continuous improvement of brand building efforts
• Own all stages of primary and secondary research, from methodology selection to vendor management to maintaining high standards of reporting to ensure learning is presented in an actionable, inspiring way. Make judgment on which information to use and the level of confidence people should have in using it. Importantly, ensure all research is compliant with our Responsible Research Policy.
• Manage and leverage external research agency partners to derive maximum value of the data and insight they provide

Qualifications, Experience, and leadership 

• 4 years of integrated media or connections planning experience, with strong social and digital media experience
• Demonstrated ability to think strategically, stay on the pulse of competitive and market activities,  as well as industry trends
• Successful and productive relationship management with agency partners
• Strong drive and determination.  A track record of beta testing & optimization.
• Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
• A master at influencing skills across all levels of the organization to build belief in others and drive action

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Purpose of Role

• The role of the Research Manager in the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
• This role is focused on delivering consumer research insights that are shareable across the region.

Top Accountabilities

• Apply measurement and evaluation insights to enhance A&P spend efficiency and innovation.
• Influence strategic decisions through consumer and shopper-led insights.
• Drive change by fueling the business with consumer-led provocations and understanding.
• Identify opportunities for brand, category, and market growth.
• Synthesize data from various sources to provide actionable insights.
• Stay externally attentive to cultural, trend, and market dynamics for growth detection.

Qualifications, Experience, and leadership

• 3 - 5 years relevant experience in research related fields
• Deeply curious about consumers, shoppers, innovation, our brands and markets
• Immersed in culture
• Strong knowledge of marketing research methods, statistical analysis approaches, and research terminology.
• Innovative and creative but also intellectually rigorous in the thinking - a master of both the art and the science of Planning                                                        
• An individual who has the ability to influence across senior levels in the Category and Brand Communities
• Excellent analytical skills to integrate and draw conclusions from multiple data sources.
• Proficiency in transforming data into actionable insights for informed decision-making.
• Strong communication skills, leadership behavior, project management skills, and ability to work under pressure

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Purpose of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.
• This role will be dedicated to helping us become the leading digital commerce business in the market to recruit consumers via online/digital/social/mobile channels.

Top Accountabilities

• Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.
• Lead the evaluation of new e-Commerce opportunities in market with our brands.
• Taking all the initiative needed to deliver growth in e-Commerce & own the online/digital customer relationships with key retailers/platforms/channels
• Perform operational due diligence on the online retail partners across the end to end sales flow
• Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources
• Work closely with commercial and local marketing team on strategic/growth levers for the online business
• Deliver NSV and Share growth metrics.

Qualifications, Experience, and leadership

• Minimum 3 years’ experience in digital and E-Commerce management, with a full understanding of the digital retail landscape. Digital marketing experience is preferred.
• Digital native, being naturally curious and having the ability to understand the key technical issues, their implications and how they can be resolved.
• Ability to create new and sustainable operating models to shape future business
• Track digital campaign benefits against established KPIs.
• Help the business use data to make better e-com decisions.
• Partner with multiple agency teams to deliver the desired digital experience and business outcomes.
• Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
•  Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.