Direct Marketing & E-Commerce Manager at Diageo

Purpose of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives. This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation.
• This role will be dedicated to helping us become the leading digital commerce business in the market to recruit consumers via online/digital/social/mobile channels.

Top Accountabilities

• Develop and implement a comprehensive content strategy aligned with the brand's objectives, target audience, and market trends.
• Lead the evaluation of new e-Commerce opportunities in market with our brands.
• Taking all the initiative needed to deliver growth in e-Commerce & own the online/digital customer relationships with key retailers/platforms/channels
• Perform operational due diligence on the online retail partners across the end to end sales flow
• Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources
• Work closely with commercial and local marketing team on strategic/growth levers for the online business
• Deliver NSV and Share growth metrics.

Qualifications, Experience, and leadership

• Minimum 3 years’ experience in digital and E-Commerce management, with a full understanding of the digital retail landscape. Digital marketing experience is preferred.
• Digital native, being naturally curious and having the ability to understand the key technical issues, their implications and how they can be resolved.
• Ability to create new and sustainable operating models to shape future business
• Track digital campaign benefits against established KPIs.
• Help the business use data to make better e-com decisions.
• Partner with multiple agency teams to deliver the desired digital experience and business outcomes.
• Strong understanding of consumer behavior, market dynamics, and emerging trends in content and media consumption.
• Proficiency in digital marketing tools and platforms, including social media management tools, analytics software, and content management systems.
•  Analytical skills, with the ability to leverage data and insights to inform decision-making and optimize performance.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Bachelor's degree in marketing, communications, business administration, or a related field; advanced degree or professional certifications are a plus.