Jobs at Black Pen Recruitment

Job Description
Senior Paid Search Specialist (Digital Marketing/Advertising Industry)

Do you have solid experience as a Senior Paid Search Specialist? Do you wish to broaden your horizon in a young and dynamic company – then this is the perfect opportunity for you!

Our Client, an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency and client’ relationship, is currently looking for a Senior Paid Search Specialist to join their team.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

The ideal candidate has hands-on experience in building, implementing, and optimizing ad campaigns across Google Ads & Search Ads 360. We are seeking a critical thinker who understands the data and looks for opportunities to improve our campaign performance. This person will work closely with the Team Lead, Account Managers & broader team to execute on the strategies to help the overall business achieve the targets

Type: Full-Time | Office based

Requirements

• A Degree is required within Marketing, Statistics, Mathematics or Computer Science 
•  4+ years’ experience in a paid advertising role 
• Account management experience
• Certifications: Google Ads (Required) Google Analytics (Required) SA360 (beneficial) DV360 (Beneficial) 

Experience on the following platforms: 

•  Google Ads (Required) - Across App, Display, Search, and Shopping 
•  Google Analytics (Required) 
•  Google Marketing Platform (Beneficial) - SA360, DV360, Campaign Manager

Attributes:
Attention to detail 

• E-commerce experience across paid advertising 
• Strong Data Analysis, Manipulation and Reporting Skills 
• Strong Problem Solving Skills and Solutions Orientated 
• To work under pressure in a time sensitive environment 
• To work with all levels of management 

Responsibilities:

Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to: 

•  Google Search, Google Shopping & Discovery Ads 
•  SA360 (beneficial) 

 Display & Video 360 (beneficial) 

• Managing paid advertising budgets optimally to achieve business KPI’s 
• Keep clients up to date on day to day changes in campaign performance and issues 
• Deliver a coherent commentary on results each week – including a summary of performance, key influences, campaign optimisation, market forces and competitive positioning 
• Attend status meetings, results meetings and produce contact reports to ensure all meeting outcomes are reported and delivered against 
• Support Key Account Managers in delivering effective client service 
• Liaise with relevant departments to deliver effective Account Management 
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint
• Be administratively competent
• Deal with invoice queries quickly, alerting a senior team member to problems if/when necessary 
• Be responsible for requesting and chasing PO’s
• Take control of budget recons and ensure all spend for our clients financial year is account for
• Assist business departments with paid advertising requirements, reporting, analysis and strategies 
• Help other business departments understand and how best to implement their digital advertising requests
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising
•  Act as the point of contact for clients on all digital requirements
• Build strong, long-term client relationships and maintain frequent contact
• Join the team in developing and implementing digital strategies for customers, with their business goals consistently kept top-of-mind
• Report on and analyse digital campaigns, measuring their success and areas for optimisation
• Work closely with our various in-house teams to ensure that all work is delivered to clients timeously
• Ensure that client work is managed efficiently 

Do we spark your interest? Then send us your CV today!

We are looking forward to hearing from you!

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Job Description

Programmatic Display Media Specialist (Digital Marketing/Advertising Industry)

Do you have solid experience as a Programmatic Display Media Specialist? Do you wish to broaden your horizon in a young and dynamic company – then this is the perfect opportunity for you!

Our Client, an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency and client’ relationship, is currently looking for a Programmatic Display Media Specialist to join their team.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

As the Programmatic Display Media Specialist, you will be responsible for executing and optimising programmatic display/video/mobile/audio campaigns across multiple platforms. Interpreting campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.

Type: Full-Time | Office Based

Requirements

Requirements:

• 5+ years of experience in-platform trading experience across major real-time buying platforms (Xander, DV360, TheTradeDesk etc.) with advanced analytics and optimization capabilities.

• Advanced knowledge of Microsoft Excel.

• Proficiency in other MS Office applications (Outlook, PowerPoint, Word, etc.)

• Third-party Ad verification reporting knowledge (IAS, Double Verify, Moat etc.)

• Reporting knowledge from Ad servers (Google Campaign Manager, SAS)

• Communication: strong written and verbal communication required.

• Self-starter, strong organizational skills, ability to multitask in a fast-paced environment, and close attention to detail.

Responsibilities:

• Implement, manage and optimise buys in DSP's and other platforms.

• Design and execute testing strategies in the interest of client media.

• Manage vendor communication (3rd Party and PMP/PG).

• Deliver timely and insightful reports based on campaign data analysis.

• Manage campaign goals and measurement, such as scale, ramp-up time, creative use.

• Contribute to clients' business growth by identifying new opportunities and communicating creative solutions to planning teams.

• Create and present client-facing collateral to support media planning cycles.

• Maintain knowledge of ad technology buying platforms and analytics tools.

• Assist in the evaluation of new tools, opportunities, and enhancements in the programmatic space.

• Interpret campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.

• Integrate Campaign Manager 360, Display and Video 360, Google Studio and 3rd party demand-side platforms.

• Proactively troubleshoot issues and avoid the path of least resistance (Self-sufficient). 

Please Note: Only shortlisted candidates will be contacted.

If this sparks your interest, apply today! we’d love to hear from you!