Programmatic Display Media Specialist (Digital Marketing/Advertising) at Black Pen Recruitment

Job Description

Programmatic Display Media Specialist (Digital Marketing/Advertising Industry)

Do you have solid experience as a Programmatic Display Media Specialist? Do you wish to broaden your horizon in a young and dynamic company – then this is the perfect opportunity for you!

Our Client, an all-inclusive digital marketing agency that focuses on creating and implementing integrated strategies while breaking the mould of the traditional ‘agency and client’ relationship, is currently looking for a Programmatic Display Media Specialist to join their team.

They operate in South Africa and across various international markets giving them the benefit of a global affiliation while maintaining local independence. 

As the Programmatic Display Media Specialist, you will be responsible for executing and optimising programmatic display/video/mobile/audio campaigns across multiple platforms. Interpreting campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.

Type: Full-Time | Office Based

Requirements

Requirements:

• 5+ years of experience in-platform trading experience across major real-time buying platforms (Xander, DV360, TheTradeDesk etc.) with advanced analytics and optimization capabilities.

• Advanced knowledge of Microsoft Excel.

• Proficiency in other MS Office applications (Outlook, PowerPoint, Word, etc.)

• Third-party Ad verification reporting knowledge (IAS, Double Verify, Moat etc.)

• Reporting knowledge from Ad servers (Google Campaign Manager, SAS)

• Communication: strong written and verbal communication required.

• Self-starter, strong organizational skills, ability to multitask in a fast-paced environment, and close attention to detail.

Responsibilities:

• Implement, manage and optimise buys in DSP's and other platforms.

• Design and execute testing strategies in the interest of client media.

• Manage vendor communication (3rd Party and PMP/PG).

• Deliver timely and insightful reports based on campaign data analysis.

• Manage campaign goals and measurement, such as scale, ramp-up time, creative use.

• Contribute to clients' business growth by identifying new opportunities and communicating creative solutions to planning teams.

• Create and present client-facing collateral to support media planning cycles.

• Maintain knowledge of ad technology buying platforms and analytics tools.

• Assist in the evaluation of new tools, opportunities, and enhancements in the programmatic space.

• Interpret campaign performance while providing creative insights, reporting, and media solutions to meet campaign challenges.

• Integrate Campaign Manager 360, Display and Video 360, Google Studio and 3rd party demand-side platforms.

• Proactively troubleshoot issues and avoid the path of least resistance (Self-sufficient). 

Please Note: Only shortlisted candidates will be contacted.

If this sparks your interest, apply today! we’d love to hear from you!