Job Opening at MultiChoice

Purpose of the Position

Provide support to the digital marketing team in various activities aimed at executing and optimizing digital marketing campaigns. This role involves coordinating tasks, assisting with campaign management, and ensuring that digital marketing efforts are carried out efficiently.

Key Performance Objectives

Content Management

• Assist with managing all key Digital Marketing campaigns and activities including calendar updates, planning, strategy input, briefs, cross-team communication, integration, execution
• Help create and manage content for various digital channels, such as websites, blogs, and social media.
• Coordinate content creation, editing, and publishing schedules.
• Assist with social media marketing efforts, including content scheduling, posting, and monitoring.
• Organize and maintain digital assets, including images, videos, and marketing collateral.

Quality Control

• Quality control checks on all assets ensure assets delivered are correct.
• Verify the relevance and appropriateness of keywords used in content and metadata. Ensure that on-page SEO elements are correctly implemented, including title tags, meta descriptions, and header tags.
• Check ad campaigns for accuracy, including targeting settings, ad copy, budget allocation, and tracking parameters.
• Ensure that websites and landing pages load quickly to provide a positive user experience and improve SEO rankings.
• Assist with analyzing key data using key analytics tools.
• Assist with developing reports and presentations including campaign reports, weekly updates, weekly performance updates, and results sharing across teams

Stakeholder Management

• Maintain close communication with paid media specialists to ensure timely delivery of campaigns and activities
• Active involvement in content selection in partnership with marketing, studio, and content teams
• Building strong relationships with key stakeholders to drive smooth collaboration across the various teams

Qualifications Essentials

• National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similarGrad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications is advantageous

Experience

• A minimum of 2-3 years of experience in account management (agency experience preferred)
• Up to date with the latest trends and best practices in marketing
• Working on multiple projects simultaneously
• Managing 3rd party vendors/agencies
• Understanding of all relevant marketing platforms, including but not limited to Google, Meta, TikTok, X

Technical Competencies

Proficiency in:

• Project Management
• Project management tools; Trello, ClickUp, Phabricator
• MS Office Suite (Word, Excel, PowerPoint, etc.)
• Quality Control
• Campaign Management
• Data Analysis
• Content Management
• Social Media Management
• Audience Engagement
• Search Engine Optimization

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Purpose of the Position:

Key Performance Objectives

Programme Management Planning

• Participate in pre-programme engagement meetings to understand programme requirements
• Define programme objectives, benefits and develop clear metrics to measure delivery of agreed benefits post go-live.
• Define programme outcomes and outputs (KRAs & KPIs).
• Manage time, budget, quality, and scope on all programmes/projects in the portfolio.
• Deliver the go to market (GTM) plans for programmes.
• Chair Executive/ Steering Committee meetings for Project/ Programme

Programme Implementation

• Manage the delivery of complex programmes that span one or multiple lines of business
• Outline programme deliverables and timelines
• Unpack programmes into project workstreams and work packages
• Develop project implementation tracking metrics to ensure projects are on track, identify deviations, challenges and risks and provide frequent communication and feedback to the relevant stakeholders
• Review and ensure quality of work in the project meets the set expectations and standards
• Achieve programme objectives by active involvement and continuously reviewing and improving operational methodologies
• Manage and chair programme steercos to executives
• Manage and chair internal programme sessions with project managers and delivery managers across the organisation
• Implement risk management strategies and review project risks and activities that could pose a risk to the programme
• Drive organisational change processes and change management on the programme
• Implement a programme communication strategy
• Effective problem management and planning on the programme
• Influence team members, business executives and programme stakeholders to balance long and short-term objectives considering business value of the programme
• Implement programme objectives and goals in alignment with the various business unit annual objectives and goals
• Ensure appropriate monitoring and support is in place post go-live on all projects
• Manage operational handover to lines of business and run post launch war-rooms
• Proactively manage dependencies and deviations on set timelines
• Proactively manage stakeholders through effective communication and reporting

Demand management

• Participate in the definition and implementation of PMO demand management processes.
• Arrange the ceremonies where updates, changes and new items are classified and categorised.
• Prepare and provide the means for management to make decisions on the priority and delivery of the work requests.

Operational Excellence

Ways of Work (processes)

• Participate in the continuous improvement of the PMO has ways of work that align to the overall Showmax operational cadence.
• Collaborate with the Head of PMO in developing methods of work and standard operating procedures (SOPs) for the PMO (including reporting templates, risk frameworks, communication frameworks, governance frameworks, etc.)

Project Management best practice & tools

• Participate proactively in developing and maintaining team standards, tools, and best practice.
• Promotes and ensures use of appropriate techniques, methodologies, and tools.
• Provide project documentation for all projects/ programmes.

People Management

• Develop high performing teams by embedding formal performance management process and informal coaching.
• Encourage frequent knowledge sharing between team members
• Oversee the activities of the team to ensure effective delivery of business outcomes
• Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from Human Capital
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required
• Resolve grievances raised by team members and escalate only if required.
• Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with
• Motivate team members and ensure that their efforts are recognised

Qualifications

• A Post Graduate ’s Degree or Equivalent NQF Level 8 Qualification in Business /Project Management/ Engineering
• Project Management certification (PMP®/Prince2®/ Agile or similar)
• Programme Management certification will be an advantage

Experience

• A minimum of 8-10 years of relevant work experience
• A minimum of 5 years in OTT (online streaming)
• Programme/Project Management
• Proven track record in delivering complex cross-functional projects
• Proven track record in delivering OTT projects
• Process institutionalization
• Resource and capacity management
• People Management

Technical Competencies

• Project Management methodology (PMBOK / Prince2 / Agile)
• OTT products and services
• Budget Development & Management
• Planning and scheduling (MS Projects)
• Risk and Issue assessment and management
• Solid communication skills

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Purpose of the Position

• Develop and manage key Digital Marketing activities and output.
• Including strategy, planning, execution, project management, integration, cross-team communication, and campaign performance monitoring.

Key Performance Objectives

Project Management

• Assist the Senior Manager Digital Marketing with managing key Digital Marketing campaigns and activities including calendar updates, planning, strategy input, briefs, cross-team communication, integration, execution.
• Identify potential risks and challenges that could impact the success of the campaign and develop contingency plans to mitigate them.
• Explore new campaign channels and strategies and socialize them with a broader team.
• Maintain detailed records of campaign plans, changes, and outcomes for future reference and analysis.
• Maintain a high-level view of various digital tactics to ensure strategic cohesion is maintained across all campaigns.
• Assistance analyzing key data using key analytics tools.
• Conduct a post-campaign analysis to evaluate its overall success, identify lessons learned, and use insights to inform future marketing efforts.
• Assistance with reports and presentations including campaign reports, weekly updates, weekly performance updates, and results sharing across teams.
• Coordinate the creation of marketing content, including blog posts, social media updates, graphics, videos, and other assets.
• Ensure that content is produced on time and aligns with the campaign's goals and messaging.
• Active involvement in content selection in partnership with Marketing and Content teams.

Quality Control and Reporting

• Conduct thorough quality checks on all digital assets.
• Scrutinize ad campaigns for precision, covering targeting, ad copy, budget, design and tracking metrics.
• Oversee and provide feedback on Digital Marketing Coordinator deliverables, driving process improvements for enhanced campaign efficiency.

Stakeholder Management

• Build strong relationships with key stakeholders to drive smooth collaboration across the various teams.
• Maintain close communication with Paid Media and Digital Product teams to ensure timely delivery of campaigns and activities.
• Train Digital Marketing Coordinators and Quality Control their outputs in cooperation with the Senior Digital Marketing Manager.

Digital and Brand Strategy

• Oversee the execution of the digital strategy, ensuring strategic alignment with the company's objectives.
• Showcase expertise in areas such as search engine optimization, affiliate marketing, online advertising, partnerships, PR, and social media.
• Adopt a consistent approach to protect the brand and uphold the company’s digital personality.
• Elevate awareness of the digital strategy among internal teams and external partners.
• Monitor and optimize the efficacy of marketing activities, and be involved in market research and innovative project development.

Qualifications Essentials

• National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similar

Preferred Qualifications

• Grad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications

Experience

• A minimum of 4 - 6 years of experience in account management (SVOD Business or Agency experience preferred)
• Up to date with the latest trends and best practices in marketing
• Excellent Project Management and Digital Campaign Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Deep understanding of all relevant marketing platforms, including but not limited to Google, Meta, TikTok, X
• Basic Digital Data Analysis

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• MS Office Suite (Word, Excel, PowerPoint, etc.)

Quality Control

• Campaign Management
• Data Analysis
• Content Management
• Social Media Management
• Audience Engagement
• Search Engine Optimization
• Search Engine Marketing
• Load time Optimization
• Marketing Automation

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Key Performance Objectives

Agency Management

• Act as the primary liaison with external agencies and vendors.
• Ensure agencies are delivering as per the agreed-upon scope of work.
• Collaborate with external creative and media agencies to develop and execute digital marketing campaigns.
• Manage agency relationships, including setting expectations, reviewing creative work, and ensuring alignment with Showmax's brand guidelines.
• Regularly assess agency partners' performance based on predefined KPIs and key metrics.
• Provide feedback and guidance to agency partners for continuous improvement.

Campaign Management

• Lead the day-to-day management and fine-tuning of campaigns.
• Identify real-time opportunities for campaign adjustments based on market trends.
• Ensure all campaigns are executed on-time and are consistent with brand guidelines.
• Work closely with creative teams to bring the campaign visions to life.
• Ensure all creatives are optimized for specific digital platforms.
• Conduct detailed analysis on campaign performance at a granular level.
• Provide regular updates and actionable insights to the Senior Digital Marketing Manager.
• Develop and implement paid media campaigns on various platforms, such as Google Ads, Facebook Ads, and programmatic advertising.

Financial Management

• Monitor the allocation of the paid media budget, ensuring there are no overruns.
• Optimize budget allocation based on campaign performance.
• Provide regular budget updates to the Senior Digital Marketing Manager.
• Ensure that all financial management practices within the digital marketing department adhere to the organization's financial policies and procedures.
• Estimate the costs associated with various marketing activities, including advertising spend, content creation, software subscriptions, and agency fees.

Stakeholder Management

• Work closely with creative teams to bring the campaign visions to life.
• Ensure all creatives are optimized for specific digital platforms.
• Drive digital creative excellence by collaborating with creative teams to develop compelling ad creatives that resonate with target audiences.
• Provide regular updates and reports on the progress and performance of digital marketing initiatives to stakeholders.

People Management

• Lead, mentor, and develop a high-performing team of digital marketing professionals.
• Ensure team members are equipped with the necessary tools and training to succeed.
• Foster a culture of innovation and continuous learning within the team.
• Approve leave requests for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
• Resolve grievances raised by team members and escalate only if required.
• Address the poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with.

Leam Leadership:

• Operational Execution:
• Implement the channel-level strategies defined by senior management.

Qualifications Essentials

• Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.

Experience

• 3-6 years of proven Paid Digital Marketing Experience
• Excellent Project Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Ability to work in a fast-paced environment and adapt to changing priorities
• Excellent communication and collaboration skills
• Strong leadership and team management skills
• Proven experience in digital marketing, with a focus on paid media, preferably in the SVOD or entertainment industry
• The data-driven mindset with excellent analytical and reporting abilities
• Experience with marketing tools and analytics platforms is a plus
• Experience with SQL and Data visualization tools like Tableau and Looker Studio is a plus

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• Proficiency in using digital marketing tools and platforms, including Google Ads, DV360, and social media advertising.
• Content Management
• Data Analytics
• Digital Advertising Platforms
• Social Media Advertising
• Paid Search Advertising
• Agency Management
• Search Engine Optimization
• Marketing Automation
• Multi-Platform Management

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Key Performance Objectives

Digital Product Marketing Strategy

• Develop and execute digital product marketing strategies in collaboration with cross-functional teams to enhance our online presence and user experience.
• Develop a content strategy that aligns with user needs and supports their journey through the product.

SEO Development

• Lead SEO efforts to improve organic search rankings, drive organic traffic growth, and increase visibility in search engine results pages.
• Develop high-quality, informative, and engaging content that addresses user queries and needs.
• Conduct content audits to identify gaps or opportunities for new content.
• Optimizing content for voice search by ensuring focus on natural language and answering commonly asked questions.
• Implement structured data markup to provide search engines with more information about your content, leading to rich snippets in Search Engine Results Pages.

User Experience Design

• Prioritize and enhance user experiences through exceptional page design and content to ensure a seamless customer journey and ultimately drive conversions.
• Assess the overall user experience using metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and User Satisfaction (USAT) using insights to elevate the user experience.
• Regularly validate and update user personas based on new insights and changes in user behavior.
• Create user journey maps to visualize the end-to-end experience of users, including touchpoints, emotions, and pain points.
• Identify opportunities for enhancing the user experience.
• Develop high-quality, informative, and engaging content that addresses user queries and needs.
• Improve the overall user experience of the website by optimizing navigation, site structure, and user interface design.

Landing Page and Website Maintenance

• Oversee the creation and optimization of marketing pages to effectively showcase our digital products and drive conversions.
• Ensure the website is protected from security threats and vulnerabilities to maintain trust with both users and search engines.
• Collaborate with web development teams to ensure our website is up-to-date, user-friendly, and aligned with our marketing goals.

Stakeholder Management

• Manage relationships with external agencies and vendors to leverage their expertise in digital product marketing and enhance our online presence.
• Collaborate across marketing and content departments to manage SEO strategy and execution thereof.
• Closely collaborate with web development and product team to ensure SEO best practices are properly followed throughout website content.

People Management

• Manage and mentor a team of Digital Product Marketing Specialists and SEO Specialists.
• Provide guidance, support, and ongoing training to drive team performance and success.
• Foster a culture of innovation and continuous learning within the team.
• Approve leave requests for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
• Resolve grievances raised by team members and escalate only if required.
• Address the poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with.

Collaboration with Agencies and Vendors:

• Manage relationships with external agencies and vendors to leverage their expertise in digital product marketing and enhance our online presence.

Qualifications Essentials

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Experience

• 5-8 years’ experience in Digital Product Marketing or related field
• Proven experience in digital marketing, CMS management, and page optimization
• Excellent Project Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Ability to work in a fast-paced environment and adapt to changing priorities
• Proficiency in SEO strategies
• Excellent communication and collaboration skills
• Creative and analytical skills to optimize marketing pages and enhance user experiences.
• Experience with marketing tools and analytics platforms is a plus

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• Familiarity with SEO best practices and tools
• Proficiency in web design and development, including knowledge of HTML, CSS, and web design software
• Design Thinking
• Website Analytics
• Search Engine Optimization (SEO)
• On-page optimization
• Content Optimization
• Link Building
• SEO Auditing
• Content Management Systems
• Algorithm Updates
• User Experience Design