Digital Marketing Specialist at MultiChoice

Purpose of the Position

• Develop and manage key Digital Marketing activities and output.
• Including strategy, planning, execution, project management, integration, cross-team communication, and campaign performance monitoring.

Key Performance Objectives

Project Management

• Assist the Senior Manager Digital Marketing with managing key Digital Marketing campaigns and activities including calendar updates, planning, strategy input, briefs, cross-team communication, integration, execution.
• Identify potential risks and challenges that could impact the success of the campaign and develop contingency plans to mitigate them.
• Explore new campaign channels and strategies and socialize them with a broader team.
• Maintain detailed records of campaign plans, changes, and outcomes for future reference and analysis.
• Maintain a high-level view of various digital tactics to ensure strategic cohesion is maintained across all campaigns.
• Assistance analyzing key data using key analytics tools.
• Conduct a post-campaign analysis to evaluate its overall success, identify lessons learned, and use insights to inform future marketing efforts.
• Assistance with reports and presentations including campaign reports, weekly updates, weekly performance updates, and results sharing across teams.
• Coordinate the creation of marketing content, including blog posts, social media updates, graphics, videos, and other assets.
• Ensure that content is produced on time and aligns with the campaign's goals and messaging.
• Active involvement in content selection in partnership with Marketing and Content teams.

Quality Control and Reporting

• Conduct thorough quality checks on all digital assets.
• Scrutinize ad campaigns for precision, covering targeting, ad copy, budget, design and tracking metrics.
• Oversee and provide feedback on Digital Marketing Coordinator deliverables, driving process improvements for enhanced campaign efficiency.

Stakeholder Management

• Build strong relationships with key stakeholders to drive smooth collaboration across the various teams.
• Maintain close communication with Paid Media and Digital Product teams to ensure timely delivery of campaigns and activities.
• Train Digital Marketing Coordinators and Quality Control their outputs in cooperation with the Senior Digital Marketing Manager.

Digital and Brand Strategy

• Oversee the execution of the digital strategy, ensuring strategic alignment with the company's objectives.
• Showcase expertise in areas such as search engine optimization, affiliate marketing, online advertising, partnerships, PR, and social media.
• Adopt a consistent approach to protect the brand and uphold the company’s digital personality.
• Elevate awareness of the digital strategy among internal teams and external partners.
• Monitor and optimize the efficacy of marketing activities, and be involved in market research and innovative project development.

Qualifications Essentials

• National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similar

Preferred Qualifications

• Grad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications

Experience

• A minimum of 4 - 6 years of experience in account management (SVOD Business or Agency experience preferred)
• Up to date with the latest trends and best practices in marketing
• Excellent Project Management and Digital Campaign Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Deep understanding of all relevant marketing platforms, including but not limited to Google, Meta, TikTok, X
• Basic Digital Data Analysis

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• MS Office Suite (Word, Excel, PowerPoint, etc.)

Quality Control

• Campaign Management
• Data Analysis
• Content Management
• Social Media Management
• Audience Engagement
• Search Engine Optimization
• Search Engine Marketing
• Load time Optimization
• Marketing Automation