Manager Paid & Owned Digital Media at MultiChoice

Key Performance Objectives

Agency Management

• Act as the primary liaison with external agencies and vendors.
• Ensure agencies are delivering as per the agreed-upon scope of work.
• Collaborate with external creative and media agencies to develop and execute digital marketing campaigns.
• Manage agency relationships, including setting expectations, reviewing creative work, and ensuring alignment with Showmax's brand guidelines.
• Regularly assess agency partners' performance based on predefined KPIs and key metrics.
• Provide feedback and guidance to agency partners for continuous improvement.

Campaign Management

• Lead the day-to-day management and fine-tuning of campaigns.
• Identify real-time opportunities for campaign adjustments based on market trends.
• Ensure all campaigns are executed on-time and are consistent with brand guidelines.
• Work closely with creative teams to bring the campaign visions to life.
• Ensure all creatives are optimized for specific digital platforms.
• Conduct detailed analysis on campaign performance at a granular level.
• Provide regular updates and actionable insights to the Senior Digital Marketing Manager.
• Develop and implement paid media campaigns on various platforms, such as Google Ads, Facebook Ads, and programmatic advertising.

Financial Management

• Monitor the allocation of the paid media budget, ensuring there are no overruns.
• Optimize budget allocation based on campaign performance.
• Provide regular budget updates to the Senior Digital Marketing Manager.
• Ensure that all financial management practices within the digital marketing department adhere to the organization's financial policies and procedures.
• Estimate the costs associated with various marketing activities, including advertising spend, content creation, software subscriptions, and agency fees.

Stakeholder Management

• Work closely with creative teams to bring the campaign visions to life.
• Ensure all creatives are optimized for specific digital platforms.
• Drive digital creative excellence by collaborating with creative teams to develop compelling ad creatives that resonate with target audiences.
• Provide regular updates and reports on the progress and performance of digital marketing initiatives to stakeholders.

People Management

• Lead, mentor, and develop a high-performing team of digital marketing professionals.
• Ensure team members are equipped with the necessary tools and training to succeed.
• Foster a culture of innovation and continuous learning within the team.
• Approve leave requests for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
• Resolve grievances raised by team members and escalate only if required.
• Address the poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with.

Leam Leadership:

• Operational Execution:
• Implement the channel-level strategies defined by senior management.

Qualifications Essentials

• Bachelor’s degree in marketing, Business, or a related field; MBA is a plus.

Experience

• 3-6 years of proven Paid Digital Marketing Experience
• Excellent Project Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Ability to work in a fast-paced environment and adapt to changing priorities
• Excellent communication and collaboration skills
• Strong leadership and team management skills
• Proven experience in digital marketing, with a focus on paid media, preferably in the SVOD or entertainment industry
• The data-driven mindset with excellent analytical and reporting abilities
• Experience with marketing tools and analytics platforms is a plus
• Experience with SQL and Data visualization tools like Tableau and Looker Studio is a plus

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• Proficiency in using digital marketing tools and platforms, including Google Ads, DV360, and social media advertising.
• Content Management
• Data Analytics
• Digital Advertising Platforms
• Social Media Advertising
• Paid Search Advertising
• Agency Management
• Search Engine Optimization
• Marketing Automation
• Multi-Platform Management