Manager Digital Product Marketing at MultiChoice

Key Performance Objectives

Digital Product Marketing Strategy

• Develop and execute digital product marketing strategies in collaboration with cross-functional teams to enhance our online presence and user experience.
• Develop a content strategy that aligns with user needs and supports their journey through the product.

SEO Development

• Lead SEO efforts to improve organic search rankings, drive organic traffic growth, and increase visibility in search engine results pages.
• Develop high-quality, informative, and engaging content that addresses user queries and needs.
• Conduct content audits to identify gaps or opportunities for new content.
• Optimizing content for voice search by ensuring focus on natural language and answering commonly asked questions.
• Implement structured data markup to provide search engines with more information about your content, leading to rich snippets in Search Engine Results Pages.

User Experience Design

• Prioritize and enhance user experiences through exceptional page design and content to ensure a seamless customer journey and ultimately drive conversions.
• Assess the overall user experience using metrics like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and User Satisfaction (USAT) using insights to elevate the user experience.
• Regularly validate and update user personas based on new insights and changes in user behavior.
• Create user journey maps to visualize the end-to-end experience of users, including touchpoints, emotions, and pain points.
• Identify opportunities for enhancing the user experience.
• Develop high-quality, informative, and engaging content that addresses user queries and needs.
• Improve the overall user experience of the website by optimizing navigation, site structure, and user interface design.

Landing Page and Website Maintenance

• Oversee the creation and optimization of marketing pages to effectively showcase our digital products and drive conversions.
• Ensure the website is protected from security threats and vulnerabilities to maintain trust with both users and search engines.
• Collaborate with web development teams to ensure our website is up-to-date, user-friendly, and aligned with our marketing goals.

Stakeholder Management

• Manage relationships with external agencies and vendors to leverage their expertise in digital product marketing and enhance our online presence.
• Collaborate across marketing and content departments to manage SEO strategy and execution thereof.
• Closely collaborate with web development and product team to ensure SEO best practices are properly followed throughout website content.

People Management

• Manage and mentor a team of Digital Product Marketing Specialists and SEO Specialists.
• Provide guidance, support, and ongoing training to drive team performance and success.
• Foster a culture of innovation and continuous learning within the team.
• Approve leave requests for team members and create leave plan to ensure adequate coverage.
• When required, initiate disciplinary processes for team members calling on support from Human Capital when required.
• Resolve grievances raised by team members and escalate only if required.
• Address the poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with.

Collaboration with Agencies and Vendors:

• Manage relationships with external agencies and vendors to leverage their expertise in digital product marketing and enhance our online presence.

Qualifications Essentials

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Experience

• 5-8 years’ experience in Digital Product Marketing or related field
• Proven experience in digital marketing, CMS management, and page optimization
• Excellent Project Management
• Effectively Managing 3rd party Vendors and Agencies to deliver additional value for the business
• Ability to work in a fast-paced environment and adapt to changing priorities
• Proficiency in SEO strategies
• Excellent communication and collaboration skills
• Creative and analytical skills to optimize marketing pages and enhance user experiences.
• Experience with marketing tools and analytics platforms is a plus

Technical Competencies

• Project Management. Project management tools; Trello, ClickUp, Phabricator
• Familiarity with SEO best practices and tools
• Proficiency in web design and development, including knowledge of HTML, CSS, and web design software
• Design Thinking
• Website Analytics
• Search Engine Optimization (SEO)
• On-page optimization
• Content Optimization
• Link Building
• SEO Auditing
• Content Management Systems
• Algorithm Updates
• User Experience Design