Windows & M365 Marketing Lead : MEA region at Microsoft

At Microsoft our mission is to empower every person and every organization on the planet to achieve more. In the Consumer Sales Organisation (CSO) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners across MEA, main markets (Saudi Arabia, Gulf, Turkey, Israel and South Africa) and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.

As a member of our team in Middle East and Africa you’ll be part of growing a multi-million-dollar business, charting new areas of innovation and impacting lives across the region. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CSO.

We are seeking a Channel Marketing Lead to grow our Modern Life (Windows and M365) business, charting new areas of innovation and connecting with cconsumers in MEA. Success is deep integration and internal partnerships with Category Management, and Sales teams to deliver on our business and marketing objectives. At the heart of your efforts will be our partners and ultimately our consumers, where retail experiences may represent the only, or most consistent, impression with the Microsoft brand.

The Channel Marketing Lead for Windows & M365 will be a subject matter expert for the lines of business, helping to land and activate product priorities across our partner base. This role will have end-to-end responsibility for execution, including landing visual merchandising assets, digital execution and transformation on partner.com sites and demo platform sell-in. You will also work closely with Partner Readiness & Influence Leads to drive execution excellence and influence conversion online & in-store through training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for Windows, M365 and CSO. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.

Please note that this role does not offer relocation, therefore you must already be living in Turkey, Saudi Arabia, South Africa OR Israel.

Responsibilities

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

You will have ownership of Windows & M365 marketing strategy for MEA, working with the Partner Marketing Executives to land readiness and execution with our partners based on EMEA guidance and our MEA priorities. You will drive the marketing strategy, investment priorities, goals by account through engagement with the Partner Marketing Executives as well as EMEA Consumer Channel and Partner Marketing and Category teams.

Working closely with partners and customers, what’s powerful about this role is the ability to help our partners and our people transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

Drive readiness, lead execution and earn fans by leveraging Consumer Channel & Partner Marketing strategies and tactics:

• (20%) Strategic Business Planning:
  • Create short, medium, and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product lifecycle, tailored to account, partner and, consumer needs
  • Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI
  • (30%) Partner Experiences:
  • Work with stakeholders and subject matter experts to activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
  • Build brand advocates among retail sellers by promoting training, evangelism and community engagement platforms
  • Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
  • Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
  • Deliver compelling demo experiences through our Retail Demo Experience platforms
  • Localize global campaigns & creative to regional nuances and partner requirements
  • (20%) Partner Centricity & Relationship-building:
  • Act as a trusted advisor and thought leader building credibility and impact and influence to help land key seasonal and product priorities.
  • Collaborate and drive co-marketing campaigns that involve our partners and hardware/device partners.
  • Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
  • (20%) Execution Excellence:
  • Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
  • Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
  • Proficient across Microsoft programs, platforms and tools
  • (10%) Analytics and Insights:
    • Analyze performance results against execution activities to identify causals, opportunities and action plans
    • Incorporate key insights from accounts to drive informed marketing action plans
• Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
  
  Qualifications
  
  Experiences Required: Education, Key Experiences, Skills and Knowledge:
  • Degree or relative work experiences
  • 3-5+ years relevant experience in Retail/Channel Marketing/Marketing
  • Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
  • Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
  • Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
  • Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
  • Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
  • New product launch exerience
  • Experience managing ambiguity and rapid change – demonstrate agility and risk-taking
  Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
  
  Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.