Social Media Specialist - Cape Town Durban and Pretoria at HSRC

• The Publishing unit of the Human Sciences Research Council requires a freelance social media specialist for its scholarly publications and its database. In addition to the responsibilities and requirements set out below, there may be a project-specific brief.

Minimum Requirements    

• A bachelor's degree in marketing, journalism, communications, business or English.
• Proven experience as a social media specialist in the industry.
• Include at least two contactable references.
• Strong written and verbal communication skills, with the ability to create engaging content and communicate effectively with the audience.
• Understanding of SEO principles and best practices.
• In your CV, include a short list of relevant social media campaigns and examples of how you managed community growth
• In your CV include examples where you created engaging content and communicated effectively with an audience.
• Proven experience as a social media manager, with a focus on Facebook and Twitter.
• Ability to work independently and manage multiple tasks.

Duties & Responsibilities    

• Develop and execute social media strategies to increase HSRC Press and Best Red audience and engagement on social media.
• Develop a social media presence for AISA Press.
• Optimise post titles, descriptions, and tags to improve searchability and maximise organic growth.
• Schedule content releases that align with our marketing objectives including book launch events, book reviews in journal articles or mainstream media.
• Manage community engagement, respond to comments and messages, and foster relationships with the audience.
• Stay up-to-date with the latest trends and best practices for a scholarly book audience in social media.