Senior Manager - Head of Marketing ICT CoE.Technology Information at MTN

Mission/ Core purpose of the Job

• The Head of Marketing ICT CoE will responsible to position ICT CoE as the partner of choice for inspiring and enabling growth through ICT solutions:
• Develop and implement the ICT CoE marketing strategy in alignment with the MTN Business SA, MTN SA and the MTN Business Group strategies – is this applicable?
• Develop relevant targeted marketing strategies for each identified market segment 
• Support sales team through content marketing and sales enablement initiatives such as opportunity-centric marketing, case study, sales collateral development and channel expansion marketing initiatives
• Provide business and market intelligence as well as analytics through the creation and implementation of research and reporting programmes and tactics that support the needs and objectives of ICT CoE
• Contribute to the overall development and maintenance of ICT CoE’s reputation 
• Establish the Marketing department of the ICT CoE

Job Outcomes/Results

• Increase ICT CoE revenues and profitability
• Customer numbers – gross adds and churn
• Execution of projects within set timelines
• Provide data on product performance and tracking
• Successful launch of new product/product uptake
• Optimal mix of product lifecycle management
• Delivery of marketing plans
• Marketing effectiveness

Key Activities & Responsibilities

ICT CoE Marketing Strategy

• Define Marketing strategy for ICT CoE, in conjunction with ICT CoE Executive
• Develop the relevant and targeted marketing strategies for each of the market segments to support sales
• Establish premier events for Partners and Clients to drive brand loyalty
• Develop, together with the product and solutions organisation, regular MTN-led thought leadership events to position MTN as a leader in the mobile and ICT space
• Drive product promotion to achieve revenue and profitability targets
• Provide regular market and business intelligence to shape the sales and business strategy
• Monitor performance in segment in an on-going basis and define corrective action plans to achieve business and financial targets
• Oversee the planning, development and execution of the organisation marketing objectives and advertising initiatives
• Ensure effective Return on Marketing Investment (ROMI)

ICT CoE Marketing operations

• Focus on providing exceptional Client Experience
• Drive the Partner and Client Satisfaction Survey in conjunction with the Sales and Partnership teams
• Position MTN Business as the partner of choice for mobile and ICT solutions
• Manage brand reputation in partnership with MTN Group EBU and Consumer Marketing
• Ensure delivery of exceptional client experience
• Be the overall custodian for brand and customer engagement across the business

 
Ensuring a culture of Operational Excellence

• Perform regular market analysis and analyse trends
• Ensure the right marketing organisation structure to enable a better client experience
• Development of the appropriate product and solution collateral (in conjunction with the Products team) to support Sales and Partner teams
• Provide on-time and accurate reporting across the sales verticals
• Ensure that a process is in place for seamless handover between marketing and all other relevant functions 
• Effective budget management
• Implement processes and procedures to accurately determine ROMI

Process and Procedure Effectiveness

• Ensure that workflow continues without interruption
• Continually improve existing processes and procedures to enhance effectiveness, efficiency and performance
• Implement a high standard of housekeeping and ensure it is maintained on a daily basis to avoid any none conformance.
• Ensure all documentation is filed in a manner that is easily retrieval by any member of the team and meet the organisational requirements.
• Manage all risks that could be affecting clients

People  & Culture

• Provide technical, procedural and policy guidance to staff, colleagues , partners and vendors
• Create and implement own personal development plans 
• Manage own Performance and identify training needs. Coach and guide colleagues where necessary
• Enable and model healthy employee relations and collaborative teamwork
• Contribute to building a culture  of continuous evaluation and improvement. Drive a culture of high performance, accountability and consequence management
• Ensure open communication channels with staff and implement change management interventions where necessary
• Act as an ambassador for the team by living the Brand values and vital behaviours and changing and influencing employees’  behaviour

Continuous Improvement

• Research and keep abreast of new innovations , identify and share leading practices, concepts and benchmarks on a continual basis
• Monitor true-value metrics to measure the impact and benefit of the function to MTN SA
• When required execute on area-specific projects 

Governance, Reporting and Control measures 

• Strictly follow and ensure team compliance of relevant policies and procedures
• Ensure the establishment of regular review committees with Group EBU Marketing and Consumer Marketing?
• Effective management of key industry events and premier events
• Identify relevant information and data for reporting purposes during departmental meetings
• Identify and interpret relevant information and data for reporting purposes
• Make assessments of and draw solutions from qualitative data. Make logical deductions and draw conclusions that can be motivated
• Provide daily, weekly and monthly reports on all activities of the section to the ICT CoE Executive
• Feedback on any issues as soon as they arise and resolve 

Job Minimum Requirements (Education , Skills and Experience) 

Education

• Minimum 4 Year Bachelor Degree in Marketing or equivalent
• MBA/Masters advantageous
• Relevant accreditation in marketing - advantageous
• English and Arabic (as advantage)

Experience

• Senior Manager track record of 5+ years; with at least 3 years in Telecom industry.
• Working knowledge of various marketing and brand disciplines.
• Worked across diverse culture and geographies.

Skills

• Excellent verbal and written communication skills. 
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Ability to take clear and economically sound decisions in a fast-moving competitive environment
• Ability to handle uncertainty 
• Function in a “start-up” enviroment