Senior Customer Marketing Manager - Roodepoort at Clover S.A. Proprietary Limited

Job Advert Summary    

• Clover is looking for an experienced Customer Marketing Manager to develop brand strategies which are fully integrated with customer and company strategy driven by a understanding of the shopper by channel. Translate of the business strategy into a commercial argumement, which can be executed in the trading environment. 

Requirements    

• Degree (Marketing Management)
• Business English: Fluent
• Computer literacy (Advanced)
• Relevant experience in applying job related concepts, techniques and processes at the required level
• Experience in working with senior management

Competencies    

• Ability to influence
• Solves problems through effective decision making
• Clear and sound reasoning ability
• Proactive and action orientated
• Business acumen
• Brings a strategic contribution
• Collaborate with others to achieve a common objective
• Interpersonal effectiveness
• Thinking and reasoning logically
• Customer orientated
• Communicates effectively

Duties and Responsibilities    

• Develop trade stories to implement promotional and product launch strategy as well as broad business projects and objectives         
• Integrate customer and business activities aiding in developing promotional and product launch strategies
• Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
• Lead promotional planning grids across channels and alignment of marketing activities
• Create selling stories for the trade
• Facilitate JBP's between Clover and customer, including growth driver strategies to deliver on oragnisation objectives

Develop pricing and growth strategy     

• Deliver a pricing strategy linked to volume and value rationale
• Develop price adjustment rationale
• Understand the mix implication on business profitability
• Develop a model which accommodates price, discount frequency, standard costs and GM expectations
• Facilitate the selection an optimal product mix providing a return to the customer and business
• Determine size and growth options to validate cost of serving the market

Engage in cross functional internal business interactions             

• Align BU's, Marketing and Commercial Development activities considering brand objectives
• Participate in the development of consumer plans/customer marketing plans in line with growth for the respective channels
• Utilise category management to further improve profitability and market share of brands
• Coordinate price increase implementations

Manage point of sale requirements       

• Develop clearly articulated point of sale requirements by channel
• Evaluate and select POP media
• Translate shopper insights into point of sale requirements
• Develop a clear understanding of shopper behaviour across the categories

Category management 

• Use category management to further improve profitability and market share of brands
• Develop a deep understanding of category definitions and growth drivers, in order to effectively communicate with customers and key stakeholders to effect change
• Meet shopper needs through segmentation of products into segments and formats according to the shopper decision tree
• Set a standard/target for the business to stive toward, taking into account customer strategies
• Set clear, realistic briefs for the execution team to implement based on outcomes from customer engagements