Senior Category Lead at TotalEnergies

Candidate profile

Competition Law; bi-laws and regulations within FMCG environment Ensuring that Total SA is using the most effective, sustainable and efficient systems, tools and processes with regards to payment on the Retail Forecourt as well as across all Commercial business.
Manage all stakeholder relationships and optimize the partnerships which in turn will deliver innovative solutions.
Health and Safety Compliance Appropriate Marketing Degree or Diploma (M+3).
An appropriate MAP advantageous. 10+ years of experience, of which 5-7 years must be experience in Retail or related is indispensable.

Activities

Shops Foods and Services.

• To monitor the competitor’s market and activities (Fuel, Food and Nonfood retail), and to provide monthly updates on customer and Customer Value Proposition Trends during SFS Team Meeting
• To develop, communicate and implement SFS strategies with regards to food and non-food offers, concepts, supply chain activities, digital offers and category management and to diversify the offer as well as the business
• To manage end-to-end SFS processes to ensure abovementioned strategies are correctly implemented
• To manage the SFS business model and improvement thereof in terms of Operating Efficiencies, Income Opportunities, KPI (Development and Management) and maximizing dealer and TotalEnergies's profitability
• Ensure consistent ranging, layout, offerings and SFS HACCP compliance throughout the network.
• To manage relationships with all relevant stakeholders and various committees and represent activities at a senior level
• To perform regular economic and offer analyses of the pertinence of the SFS and adapt the offer thereto
• To perform weekly site visits on TMSA retail sites as to monitor performance and to give operational guidance.

HSEQ AND GOVERNANCE

• To effectively manage and minimise HSE risk within area of responsibility by ensuring: Compliance with all HSE Policies, rules, guideline, and legal requirements.
• Promotion of safe working environment and positively contributing to the company HSE KPIs and risk reduction strategies That HSE competency requirements are identified & enforced within area of your r esponsibility

Retail Marketing and Promotions

• To manage all communication and marketing plans aligned to brand strategy as well as in line with the shop and diversification offer
• To implement and execute all promotional activity, enhance brand visibility below the line in collaboration with Corporate Communications and Marketing.
• Develop Customer Digital Database

Offer and Diversification Development To manage the development of new concept strategies for implementation in the Retail and Commercial business in respect of

• Shops Norms and Standards Follow up of the Mobility Shop program implementation in collaboration with the Retail Technical Di vision
• Diversifications for Shops (Branded and non Branded)
• Café Bonjour
• Quick Service Restaurants (QSR)
• Car Wash Strategy
• Workshops
• High Street Brands

People Management

• To effectively manage employees through applying the company People Management principles, and to develop, coach and mentor subordinates to promote a positive working environment which will attract and retain skilled staff and increase productivity.
• To animate and motivate the team and to be able to manage arising conflicts in the team
• To ensure critical skills and positions are identified ? To ensure succession plan is in place for direct reports, and update job descriptions at least every 2 years
• To effectively manage employees through applying the company People Management principles, and to develop, coach and mentor subordinates to promote a positive working environment which will attract and retain skilled staff and increase productivity.
• To animate and motivate the team and to be able to manage arising conflicts in the team.