Senior Brand and Marketing Assistant (post level 12) (Job ID: 5556) - (1257) at University of the Free State

Duties and responsibilities:

Marketing and Project Management Support

• Initiate, coordinate, and execute marketing campaigns and events to position the organisation’s brand reputation.
• Conduct internet-based research in the tertiary brand and merchandise environment to ensure brand relevance.
• Assist with surveys and marketing research for the merchandise shops to ensure innovative and trendy products.
• Assist with coordinating and compiling relevant content for the graduation programme.
• Assist with public relations support from DCM for national and international conferences.
• Initiate and coordinate awareness and marketing campaigns, events, and digital advertisements for the merchandise shops to increase sales and visibility.

Brand Administration Management 

• Assist with obtaining quotations from graphic designers, marketing, and media agencies.
• Assist with the placement of advertisements and communication notices on internal and external platforms for institutional campaigns and events.
• Assist with approval or rejection of brand applications from stakeholders via the brand approval workflow channel.
• Liaise with internal stakeholders and suppliers regarding booking and updating of content on the UFS billboards.
• Manage the departmental exhibition marketing material bank and ensure quality control.
• Ensure the consistent application of the UFS visual corporate identity at all institutional events, such as graduation ceremonies, Open Days, inaugural and public lecturers, etc.
• Liaise with different stakeholders and arrange brand information sessions and meetings.
• Assist with the creation of PowerPoint presentations.
• Assist with the implementation and embedding of the UFS narrative and Vision 130 in the institution (including updating the toolkit and brand manuals).
• Assist with updating the UFS Corporate Identity Guidelines.
• Assist with drafting monthly reports on activities in the unit for Reputation, Brand and Marketing Management.
• Maintain the updating and uploading of correct and updated UFS branding information on the UFS SharePoint and other platforms, e.g., UFS Web. 

Marketing and Sales Assistance 

• Assist with the stock-take procedures at the merchandise stores.
• Assist with various front shop duties in the merchandising environment when needed.
• Assist with duties during institutional events of the department on and off campus.

Inherent requirements:

• A bachelor’s degree or an advanced diploma/ BTech degree/ postgraduate certificate on NQF level 7 or a three-year national diploma on NQF level 6 in Corporate and Marketing Communication.
• A minimum of one (1) year of relevant working experience relating to the duties and responsibilities.

Recommendations:

• Basic graphic design knowledge.
• Experience in the field of brand application in an institutional/corporate/merchandise environment.
• Driver’s license.
• Work experience in the higher education environment
• Proven experience in project management.