Retail & Performance Marketing Manager - Midrand at Colgate-Palmolive

Key Responsibilties:

• Media buying, strategy & planning
• Drive retail media integration into brand experience planning 
• Create and handle retail media flow plans per retailer
• Deliver retail media planning grids
• Develop best in class retail media strategies alongside digital commerce team across selected retailers 
• Handle paid retail media advertising budgets to effectively achieve sales and business KPIs in collaboration with eCommerce team
• Collaborate with digital commerce team on retail media negotiations
• Ensure coordination between eCommerce, IBE and Brand Marketing teams to guarantee successful execution of retail media during Key eCommerce Events
• Collaborate with the eCommerce team to Assess the sophistication of retailer media network in market, agency scope, and continuously improve way of working based on the market need
• Performance & Reporting of all retail media campaigns
• Measure Campaign Performance & Optimization
• Integrate data into analytics tools and processes (Datorama, MMM)
• Optimize campaigns to extract maximum value
• Handle, Apply and Propose Marketing Budgets/Campaigns
• Competitor Insights
• Customer Analysis
• Campaign Admin and Recon
• Assessment of new retail media solutions given scalability and costs optimization
• Key Focus KPIs for performance tracking and optimizing 
• Commerce search share of shelf (paid Paid Search impression share)
• Avg click through rates
• Conversion rates / tracking
• Display Marketing
• Push / Messenger Marketing
• Social Media Marketing
• Email campaigns
• Campaign pages / home page
• Emerging Platforms like Influencer marketing
• 2nd Party data segmentation and delivering personalisation
• Asset Management - content / creative that is shared to selected retail media partners 
• Manage/Improve assets across channels to support campaigns
• Agency briefing
• Landing Pages, Website, Ad Copy
• Banners, Videos, Campaign Assets
• Social Media and other Digital channels
• Thumbnails
• Optimize campaigns to deliver ROAS
• Integrate Creative X tool to improve creative performance across retail media campaigns
• Growth and Expansion of retail media campaigns and JBPs
• Discovery, vetting paid networks, platforms, and mediums.
• Scale and focus what works and integrate learning from other
• Support with onboarding processes and integrations
• Contribute to and manage JBP workflows and commitments 
• Customer management and communications
• Ability to share media knowledge with Digital Commerce team to negotiate and input into trading terms with customers

Required Qualifications:

• A Bachelor's Degree in Marketing, business-related field, or relevant experience
• Minimum 7 years experience - Retail Media Strategy, Retail Media Channels, Media buying, planning & strategy
• Prior experience with a variety of retail media marketing channels (Paid Search, On-site & off-site display, programmatic, Data Clean Rooms) is essential. Should be able to strategize, implement, and optimize campaigns across multiple platforms
• Understanding of eCommerce channel dynamics
• Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations

Required Technical Skills:

• Understanding of marketing technology, including ad servers, DMPs, DSPs, SSPs and bid management tools.
• Proficient in tools such as Google Analytics, Google Tag Manage and other analytics tools
• Ability to work on customer provided tools
• Advanced knowledge of Excel, graphs, and formulas