Public Relations Officer - Centurion at Shoprite Group of Companies

Purpose of the Job    

• Plan and organise PR events, campaigns and promotional events.
•  Review, edit, proofread and quality assure all content, ensuring a consistent quality of branding related
• content is delivered.
• Pitch assigned stories, secure media coverage and manage the distribution of releases.
•  Collaborate with internal stakeholders and external partners / agencies for compelling content
•  Collaborate with the broader Corporate Communications teams 
•  Project Coordination briefing PR related events
• Ensure related communication is updated on key channels including websites and social media.
• Build relationships with influencers and ambassadors for branding, social media, SEO, and PR opportunities.
• Managing logistics for media interviews, press briefings, speeches, public speaking engagements and Q&A’s inclusive of briefing documents.
• Distribute press releases, fact sheets and media invites, along with any other communication for the media
• and general public.
• Draft responses to all media enquiries and escalate complex enquiries to the PR Manager.
• Maintain an up-to-date media / press list.
• Compile publicity reports - monitoring, analysing and reporting on PR results, media coverage and social media mentions.
• Maintain communication mailboxes, ensuring efficient and timely responses to messages.

Job Objectives    

• The purpose of the Public Relations Officer role is to support the delivery of credible media endorsements that drives a favourable narrative and image of the Group through the execution of PR events and media relations for various corporate initiatives within the portfolio. The role develops and executes initiatives in support of the portfolio strategy to promote and increase brand awareness. The Public Relations Officer works with multiple stakeholders to communicate and position important information and is therefore a natural communicator with strong interpersonal skills and the ability to deliver tactical plans. 

Qualifications    

• A Public Relations or Communications Diploma / Degree 

Experience    

• +2 years’ experience in a communications specialist or similar role
• Background in executing PR and media relations strategies and plans across a variety of channels
• Creating content and campaigns that promote the organisations image and brand.
• Experience in a retail environment.

Knowledge and Skills    

• Good understanding of media relationsE
• Experience with social media communication channels 
• Proficiency in English, including conversational, reading and comprehension skills 
• Excellent communication and interpersonal skills 
• Resilience to handle customer queries
• Strong proficiency in Microsoft Office 365, including SharePoint Online