Senior Marketing Manager: Digital Banking, Security, & Platforms at Standard Bank Group

Qualifications

•  Post Graduate Degree in  Marketing, Digital Business or equivalent

Experience :

• 8-10 years Strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multiclient context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.

Key Responsibilities:

•  Develop and implement innovative, integrated marketing campaigns and content marketing that align with the strategic objectives of the Business Unit, country segment, and product lines.
• Identify and capitalize on market opportunities to acquire new clients and retain existing ones, boosting the overall commercial value.
• Enhance fraud prevention education through targeted campaigns and effectively promote new security services to protect and better serve our clients.
• Champion marketing excellence by fostering a culture of innovation, collaboration, and partnerships within the team and across Personal and Private Banking SA .
• This is a senior leadership role requiring a strategic mindset, strong collaboration skills, and a proven track record in driving successful marketing initiatives in a dynamic and competitive environment.

Additional Information

Behavioral Competencies:

• Adopting Practical Approaches
• Articulating Information
• Checking Details
• Convincing People
• Developing Expertise