Product Manager- Sales Support Global Grade 12 at Barloworld Equipment

Key Output

• Long term vision and Strategy for products
• Industry Ambassador representing BWE and CAT, internally as well as externally.
• Development and execution of the overall product strategy
• Maintain internal relationship with Marketing, Sales, Supply Chain, AfterSales, LOB & Caterpillar.
• Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment
• Develop pricing strategy: machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list
• Maintain and build external relationships with other CAT Dealers as well as customers
• Drive sales/product group PINS by prospecting for new customers and managing existing customer base with the sales teams
• Proactively identifying specific opportunities by product group /customer and
• Develop support programmes to drive product sales & targets, Increase machine sales, PINS, and profitability.
• Use existing product programmes to proactively offer added value and solutions to customers
• Identify and implement marketing strategies, visit potential customers to achieve incremental machine sales,
• Implement actions reflected in the annual marketing/business plan
• Act as a single point of contact between all Dealer departments, customers, and Caterpillar regarding represented product(s)
• Analyse problems/opportunities and recommend sales strategies to improve sales efforts
• Analyse and report significant competitive activity affecting sales of represented Product(s)

Qualification, Experience and Competencies

• Tertiary Qualification or Equivalent
• B. Engineering/Marketing Degree an advantage
• 2 to 5 years’ related business experience in sales/marketing environment
• BWE Leadership Development Course (MMDP) an advantage
• High competence in Microsoft Office,
• Data analysis skills/background
• Product knowledge/overview,
• Sound Business Acumen
• Sales Competencies (according to Global S Competency Assessment
• Influencing and negotiation, Problem solving skills, Relationship management and Customer responsiveness