Organic & SEO Manager - Homechoice (Southern Suburbs (Cape)) at HomeChoice Holdings Limited

Description

homechoice is a leading South African homeware retailer. For over 35 years we’ve helped our customers create beautiful homes they love with an innovative range of quality products they can afford.

The ideal candidate for this role will be responsible for crafting and executing a comprehensive organic growth strategy that positions our brand as a leader, attracts qualified leads, and ultimately increases sales through organic traffic and social media engagement.

What you will love doing in this role

Content Management

• Oversee content across all channels: website, video scripts, emails, newsletters, social media, customer support and more.
• Create, manage and execute our monthly content plan and calendar that targets our defined audience and customers.
• Create content for our email and SMS remarketing and retargeting campaigns.
• Ensure a consistent tone of voice in all communications.
• Conduct regular competitor content analysis to ensure we remain up to date and at the forefront of digital content success in the B2C environment.

SEO

• Organic Growth Strategist: Develop and implement a data-driven organic growth strategy encompassing both SEO and organic social media, aligned with overall business objectives. Stay ahead of the latest trends and algorithm updates for both SEO and social media platforms.
• Content & SEO Powerhouse: Lead the creation and execution of high-quality content that engages target audiences, builds brand awareness, drives organic traffic through SEO best practices, and fuels organic social media engagement.
• Social Media Savvy: Oversee the organic social media strategy, including content calendar development, community management, influencer outreach, and social media analytics.
• Keyword Champion: Conduct thorough keyword research to identify high-volume, relevant keywords and integrate them seamlessly into content, website architecture, and social media strategies.
• Link Building Leader: Develop and implement a link-building strategy to acquire high-quality backlinks that boost website authority and organic rankings.
• Data & Analytics Guru: Analyze website traffic data, social media analytics, and other relevant metrics to track performance, identify opportunities for improvement, and measure the success of organic growth initiatives.
• Team Leader: Inspire, mentor, and manage a team of SEO and social media specialists to achieve departmental goals.
• Communication & Collaboration: Collaborate effectively with cross-functional teams like content marketing, product development, web development, and social media marketing to ensure a holistic organic growth approach.
• Reporting & Communication: Generate regular reports to communicate organic growth performance to stakeholders and keep everyone informed on progress and results.

Requirements

What you'll need to do this role

• Bachelor's degree in marketing, digital marketing, communications, or a related field.
• Proven track record of success in SEO, preferably in the e-commerce sector, with at least 5 years of experience in a similar role.
• Strong understanding of search engine algorithms, ranking factors, and SEO tools such as Google Analytics, Search Console, SEMrush, and Moz.
• Experience with technical SEO, including website audits, site architecture optimization, and performance optimization.
• Excellent analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.
• Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.

Attributes and Behaviours

• Strong attention to detail
• e-commerce experience across paid advertising
• Strong Data Analysis, Manipulation and Reporting Skills
• Strong Problem Solving Skills and Solutions Orientated
• To work under pressure in a time sensitive environment
• To work with all levels of management