Social Media Representative - Midrand at Dis-Chem Pharmacies

Minimum Requirement:

Essential:

• Grade 12 / Matric
• Certificate in Social Media and Communication
• Minimum 1 – 2 years significant experience with major social media platforms, their differences, benefits and unique features in a business setting

 Advantage:

• Diploma in journalism, communications, marketing or public relations

Job Specification:

Marketing:

• Create, manage and grow business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram.
• Increase/optimize traffic to the Online Shop from all social media channels.
• Plan and execute Social Media programs and campaigns that span - owned (e.g. Blogs), earned (e.g. Facebook) and paid (sponsored tweets).

Customer Service:

• Assist customers through social media websites, online tools, email and phone.
• Collaborate with the other appropriate departments (Sales, Customer Service, Categories, Marketing, Store Managers etc.) to assist in resolving customer queries online.
• Seek out threats to the brand message and resolve as needed.
• Make sure that the online store continuously runs effectively, always respond to emails as well as answer phone messages from both their clients and suppliers in 24 hours or less.

Administration:

• Ongoing management for all aspects of Social Media, including content, broadsheets, analysis, new ideas (contests, promos, online/social exclusives etc.), lead generation, content syndication methods, and keeping up with the newest online trends tools.
• Ensure consistency in Brand Voice and alignment with the strategic direction.
• Responsible for implementing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
• Mine insights from social campaigns to continually find ways to improve on those metrics through testing and implementation of new innovative initiatives.
• Effectively promote Social Media within the organization.
• Monitors internet for brand related topics of conversation and act accordingly.
• Source content for the Dis-Chem Foundation from the key stakeholders.
• Source content from the Mother & Child and Benefits magazine from the key stakeholders.
• Organising special online promotions and online exclusive deals.
• Track and monitor the effectiveness and success of online initiatives, in order to calculate a ROI and act accordingly.

Team Assistance:

• Assist with updating of information within the Dis-Chem Online site.
• Assist with sourcing and sponsorship opportunities within Social.
• Assist in planning, organizing, educating and executing Social media events within the business.
• Assist in the photographing and videoing at events.