Marketing Specialist at hearX Group

Job Purpose:

• Responsible for collaborating with the marketing team to work towards the common goal of the Marketing Department to assist and support the revenue goals of the B2C division, with a special focus on ensuring success with key partners and retailers.

Minimum education (essential):

• BCom Marketing Management or related Commerce degree

Minimum education (desirable):

• Postgraduate

Minimum applicable experience (years):

• 3 - 5 years

Required nature of experience:

• Business to Consumer marketing.
• Experience in international markets.
• Analysing and reporting of marketing campaign performance.
• Representing the company as a key contact person for external stakeholders.

Skills and Knowledge (essential):

• Proficient in Microsoft Suite or Google Suite
• Marketing research
• Understanding of WordPress
• Excellent writing skills 
• Excellent organisational and planning skills
• Building rapport and relationships with key partners, suppliers and retailers.

Essential Competencies:

• Generating Ideas 
• Thinking Positively
• Team Working 
• Meeting Timescales
• Checking Things
• Managing Tasks 
• Producing Outputs
• Taking Action

Important Competencies:

• Documenting Facts
• Developing Expertise 
• Exploring Possibilities 
• Establishing Rapport 
• Convincing People
• Articulating Information 
• Showing Composure
• Inviting Feedback 
• Valuing Individuals 
• Upholding Standards
• Following Procedures
• Seizing Opportunities

B2C Marketing Management (25%)

• Get approval from relevant line manager for marketing expenses as they occur and report on this to line manager, ensuring spend in in line with budget line items.
• Ensure that Marketing folders are kept up to date and that all files are saved in the relevant folders.
• Collaborate with internal and external teams for all  event planning (including conferences, awards, shoots and other events) where such events are approved in the strategy.
• Conduct research on,assist with, and ensure applications are submitted for relevant awards to increase brand credibility.
• Keep brand accreditations up to date.
• Conduct website testing and reviewing of promo content pre and post deployment. 
• Update task management platform on behalf of the immediate team.
• Develop customer reviews strategy on collection, quantifying of review themes, and the reporting thereof.
• Provide assistance during the structural design process of new packaging.

Affiliate Marketing (20%)

• Ensure affiliate sales and returns are recorded daily.
• Updating of coupons and other marketing material on affiliate platform. 
• Sending of mailers to affiliates through the affiliate platform.
• Collaborate on the compilation of theaffiliate strategy and driving of revenue targets and outcomes.
• Perform checks on existing affiliates to assess performance and group accordingly.
• Recommend ways to incentivise and motivate affiliates. 
• Void sales on affiliate platform.
• Cultivate proactive relationship management with affiliates, with a focus on key affiliates (top sellers). 
• Provide effective support to affiliates.
• Analyse and compile affiliate reports.
• Report on affiliate keyword violations.

Influencer and Sponsored Content Marketing (15%)

• Conduct research on promising  influencers and sponsored content opportunities
• Ensure that influencers’ database is kept up to date with information on promising and active influencers
• Contribute to relationship building with influencers and sponsored content partners by continuous communication and assistance with requests.
• Contribute to planning of influencer campaigns.
• Provide assistance with all arrangements to launch sponsored content initiatives.
• Compile influencer and sponsored content performance reports.
• Provide support to influencers.

Traditional Marketing (10%)

• Recommend traditional marketing suppliers for advertising opportunities (e.g. newspapers, direct mail, radio)
• Collaborate on the compilation of traditional marketing strategies.
• Collaborate with the larger team to execute traditional marketing campaigns. 
• Contribute to planning, facilitating and reporting of traditional marketing campaigns. 
• Compile traditional marketing campaign performance reports.

Retail partnerships (25%)

• Primary liaison with key retail partners, responsible for attending calls, minuting meetings as they pertain to marketing, allocating responsibilities in the marketing team, coordinating all in-store and online marketing requirements and supporting our retailers in all efforts.
• Monitor the status of tasks pertaining to marketing and send reminders where necessary.
• Liaise with retailers, suppliers, and internal teams to organisein-store displays and/or other marketing requirements.
• Ensure open communication is maintained between the Key Accounts Manager, operations and marketing.
• Continuously monitor progress of suppliers to ensure retailer deadlines are met for in-store displays.
• Provide support to all retailer partners and internal teams.
• Report to larger team and retailer partner on project progress.

QMS (5%)
QMS: Sales and Marketing

• Ensure that QMS guidelines are adhered to. 
• Ensure that all supporting documents and records are kept to date. 
• Ensure that all processes are kept relevant.