Marketing Specialist - Cape Town at Vodafone Global Enterprise

Role Purpose/Business Unit:

• We are seeking bold, creative thinkers to join our dynamic Marketing team in the Consumer Business Unit in the Western Region. Are you ready to join Vodacom’s exciting world of the connected Consumer? Our products and services keep you connected in whatever way you choose. Whether through a phone call, SMS, email, tweet or status update - or even sending someone money - we are there to make it possible. It's all about helping you get more out of a connected world!To deliver and execute on the segments marketing plan, across the various business units in the region. To drive operational initiatives within the region to drive market growth through data-driven insights and competitor analysis, in order to shape innovative campaigns and enhance brand positioning.

Your responsibilities will include:

• Planning, execution and evaluation of regional segment marketing plans and implementation into the channels
• Drive brand objectives with external service agents, media, and other key role players.
• Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI.
• Conduct post campaign evaluations on all promotional and marketing activations to determine implementation effectiveness and return.
• Monitor the use of the Vodacom brand at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures
• Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations, regional radio stations etc
• To conduct comprehensive market analyses to identify trends, assess competitor landscapes, and leverage insights for targeted campaigns, and ensuring sustained growth and competitive positioning.
• In depth understanding of / and implementation of segmentation across business units within the region
• Brief in artwork and drive bookings and execution of schedule as per Segment requirement
• Book media for all regional adverts across all business units
• Drive ATL (above the line) and BTL (below the line) campaigns to support Channel and VB Sales
• To drive and support national campaigns for the region.
• Responsible for implementing channel deals, trade activations, pricing and propositions within region
• Post-paid regional deals to be developed and implemented
• Utilize insights provided by the Insights team and propose and implement solutions to ensure gap closure through the development of competitor activity plans.

The Ideal Candidate for this role will have:

Must have technical / professional qualifications: 

• Matric / Grade 12, and
• 3 year commercial/marketing/sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent with 
• 3-5 years relevant experience (essential)
• Valid Driver’s licence (essential) 

Core competencies, knowledge, and experience: 

• At least 3 – 5 years’ experience in brand management, retail marketing and sales
• Functional Marketing experience across ATL, BTL, experiential marketing, media, PR, etc
• Analytics to measure effectiveness of marketing. 
• Critical Thinking and problem-solving decision making.