Marketing Coordinator at Verde Hotels

A new Marketing Coordinator position has opened up at Hotel Verde Cape Town Airport.

The ideal candidate will be involved with preparing marketing reports and rolling our marketing campaigns as well as assisitng the Sales Team. The candidate must have strong interpersonal skills, written skill and possess strong marketing acumen. 

Initially the successful candidate will work three days per week, but this will increase as the industry recovers from the affects of COVID-19.

Requirement Overview

• Markets products by developing and implementing marketing and advertising campaigns.
• Tracks sales data, maintains promotional materials inventory, assist/plans meetings in collaboration with sales team.
• Attends trade shows, maintains databases, and prepares reports.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies at property level, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data monthly.
• Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in educational opportunities
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Works closely with the sales team to ensure there is marketing / sales transparency

Marketing Coordinator Skills & Competencies:

• Direct marketing
• Market segmentation
• Social Media Marketing
• Marketing research
• Coordination
• Project management
• Reporting research
• Monthly Marketing Reports
• Understanding the customer
• Process improvement
• Initiative
• Planning and ability to engage with 3rd party suppliers
• Financial skills

Education and Experience Requirements:

• Bachelor’s or diploma in marketing or a related field
• 2+ Years proven working experience in marketing, particularly within the hotel industry
• Demonstrable experience managing, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools