Head of Marketing at Revix

 Your role & responsibilities

• As our Head of Marketing, you'll be responsible for leading and implementing strategies that grow our user base, user engagement & revenue.
• You’ll be charged with analysing data to identify areas of opportunity and growth, developing and executing marketing campaigns, optimising our website and digital channels, and leading a team of talented marketing individuals.
• We’ll look to you to drive cross-departmental coordination, overseeing all marketing endeavours. You’ll work closely with our product, operations and engineering teams to compile a cohesive digital strategy and effectively leverage digital channels to increase Revix's reach, customer engagement and user acquisition.
• In addition to the above, you will be tasked with identifying and executing growth opportunities, evaluating market forecasts and long-term trends, and collecting competitive intelligence.

Your responsibilities will include the following:

User Growth

• Taking ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
• Creating and implementing growth tactics to effectively acquire high-quality customers.
• Increasing conversion rates, monthly revenue per user and customer lifetime values.
• Increasing customer engagement and reducing monthly churn rates.
• Increasing referral rates with the Revix Rewards loyalty program.

Leadership & Management

• Building and communicating a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Planning, implementing and overseeing all marketing, brand-building and advertising campaigns, including segmentation, testing, and optimisation.
• Collaborating with external agencies and vendors to execute growth initiatives and digital marketing campaigns.
• Maintaining awareness of the competitive market landscape, expansion opportunities, and industry developments.
• Ensuring company objectives and high-performance standards are owned by each employee in the marketing department.
• Developing a culture of open communication while creating an inspiring and positive team environment.
• Building a best-in-class fintech marketing department by creating and maintaining a high-performance and results-driven department.
• Creating, managing and tracking growth budgets, as well as monitoring key customer metrics.
• Creating a data-driven business where decisions are driven by supporting data.

Strategy, Planning, Execution & Reporting

• Crafting, articulating, coordinating and executing the company’s growth strategy while ensuring alignment with other teams and departments.
• Using GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV.
• Ensuring our users get to their 'AHA' moment quicker, churn is kept low and LTV is increased.
• Researching & analysing our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy. Including identifying customer segments and growth opportunities.
• Using quantitative and qualitative research to assess project success outcomes and make recommendations for future business endeavours.
• Analysing, modifying and creating the Revix brand and maintaining it consistently and persistently. Leading the development and execution of the company’s short- and long-term marketing and brand strategy.
• Analysing, modifying and creating the Revix brand and maintaining it consistently.

What we consider critical to this role

• Leadership experience in a growth marketing role, or someone who's been solely responsible for growth at their company and now looking for their first managerial role.
• Demonstrable experience of influencing growth.
• Strong strategic thinking and problem-solving skills.
• Proficiency in data analysis and data-driven decision-making.
• Extensive experience with digital marketing channels and techniques, including SEO, SEM, social media marketing, email marketing, and more.
• Excellent communication skills and the ability to work with diverse teams.
• Passion for innovation and the ability to identify new growth opportunities.
• Adaptable and able to work in a fast-paced, changing environment.