Head of Digital Advertising at Discovery Limited

Job Purpose

• With the significant increase in the importance of digital advertising, Discovery will be splitting the digital advertising portfolio into two, one focusing on Discovery Bank and Vitality, and the other on Insurance and Investments. The allocation of portfolio will depend on the successful candidate’s experience and expertise.
• The Head of Digital Advertising will serve as an internal partner to define & deliver on the paid digital advertising strategy to maximise the success of the businesses they support. The incumbent must have deep knowledge of the overall media landscape as well as the latest industry trends and develop an understanding of Discovery’s products & services. The incumbent must also have the technical expertise to manage and implement strategies across the various paid advertising platforms. The incumbent will work closely with traditional media agencies, brand marketing and analytics teams to achieve optimal results. Leading & maintaining strategic direction & follow-through on plans & deliverables is critical to success.

Key Outputs may include but are not limited to:

Planning & Execution

• Accountable for defining the digital advertising strategy to achieve the business objectives and translating it into a digital media plan
• Manage the team responsible for executing the plan
• Measuring the output & accuracy of the plan against a set of clear key performance indicators
• Manage the development & adherence to strategic briefs & product/channel info sheets
• Responsible for researching, understanding, & adopting relevant techniques, platforms & technology
• Prioritise projects & organise daily activities
• Review and maintain the budget

Stakeholder Management

• Leverage and grow relationships with media partners to ensure Discovery gains a competitive advantage
• Build and maintain collaborative relationships with multiple internal stakeholders
• Keep stakeholders up to date with regards to deliverables and performance of KPIs
• Communicate changes effectively and timeously
• Construct and lead presentations and other important communication
• Compile compelling business plans and proposals

Leadership

• Ability to problem solve & lead constructive solutions
• Responsible for leading, coaching, motivating the team
• Maintains a high performing team

Qualifications and Experience:

Experience Required

• A minimum of 7 years in digital media planning and buying
• At least 2-3 years’ experience leading a team
• Highly competent in using the Google Marketing Platform, Google Ads and Facebook Business Manager (or intermediary tool)
• Understanding of Google Analytics and how to use the reporting tool to measure and analyse campaign effectiveness

Minimum

• A relevant tertiary qualification (NQF Level 7 equivalent)

Advantageous

• A masters qualification
• Experience in running campaigns on TikTok, Twitter, LinkedIn and direct buys with media houses
• Experience in running campaigns on the African continent

Personal Attributes and skills:

• Values Driven
• Optimistic
• Learns on the Fly
• Analytical
• Resilient
• Instils Trust
• People Savvy
• Drives Results
• Problem Solver