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Standard Bank Group is the largest African banking group by assets offering a full range of banking and related financial services. “Africa is our home, we drive her growth” Our vision is to be the leading financial services organisation in, for and across Africa, delivering exceptional client experiences and superior value. This sets the prim...
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JOB DESCRIPTION
Shape and lead the strategic brand vision and positioning of the Standard Bank Group, to create a compelling, distinctive and competitively advantageous brand that connects with our targeted communities. Direct and drive enterprise level brand activations, marketing campaigns and digital platforms to support the business to deliver on client outcomes and create sustainable value
QUALIFICATIONS
Preferred Qualfications: Masters degree in Marketing, Business Administration or related field
Experience:
ADDITIONAL INFORMATION
The ability to understand how we are positioned and differentiated from competitors within the market to address clients, staff and stakeholder needs and insights, and why we are positioned as such. To plan and manage our architecture.
Building the Brand
The ability to understand the concept of a brand, the role it plays in supporting business success, the principles of brand marketing, their role in contributing towards building the brand and what our brand stands for.
Data Driven Digital Marketing
The ability to use data, collected on our clients and potential clients in order, to deliver personalised and contextually relevant messages in the right place and the right time.
Leveraging Events
The ability to design and manage events to deliver against the marketing and communication objectives.
Managing Corporate Identity
The ability to manage, monitor and correctly apply the corporate image guidelines in your area of responsibility.
Policy Development
Understanding and application of the discipline of policy analysis, definition, writing and implementation.
Target Audience Engagement
The ability to brief, manage the design of and implement effective target market engagement initiatives according to defined marketing or communication strategies and plans.
Trademark and Naming
The understanding of the trademarks in the organisation and how these are managed and protected. The understanding of product naming conventions and how to apply these.
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