Digital Project Manager at L'Oréal

KEY JOB ACCOUNTABILITIES

• Work with local partners and agencies to enable the brand teams in media, digital, advocacy, platforms, and services.
• Guide the best application for the Brand‘s digital activity and ensure its consistency with the brand.
• Guide and track online brand and product campaigns to raise brand awareness, ROI, content quality, and Consumer Experience.
• Ensure cross-media efficiency, close tracking of results, and issue recommendations.
• Develop innovative and effective approaches based on business analysis, data analysis, and data modeling where relevant.
• Frame, track, and adapt global digital marketing guidelines for optimal delivery against KPI's set.
• Identify, analyze, and interpret trends or patterns in data sets to ensure the best performance.
• Work with brand stakeholders to identify the business requirements and analytics problems to solve.
• Partner with and challenge media agencies (including on innovative mechanisms).
• Ensure Data Collection, Quality, and retention.
• Share best practices and monitor the local digital performance of the products and social communities to support the brand’s ambition.
• Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation.
• Place consumer insights at the heart of the marketing and business model.
• Mentor and coach, the Digital teams.

SKILLS/EXPERTISE

• Advanced Excel (essential)
• Power Bi: (essential)
• Digital Marketer Analytics Platforms: Google Analytics / Facebook/Instagram/LinkedIn Manager/Insights/TikTok Business Account (essential)
• Social Media Account Setup and Configuration
• SEO Tools (good understanding)
• Data Acquisition
• Data API’s
• CRM tools

EDUCATION / CERTIFICATION

• Educated Degree level
• DAX
• Excel advanced
• Google Cloud GCP/Big Query
• SQL, Python (nice to have)

PROFESSIONAL & TECHNICAL COMPETENCIES

• Digital Transformation Leadership
• Digital Branding
• Data-Driven Marketing
• Direct & Indirect Ecommerce Excellence
• Digital Technology Expertise